27Carefully orchestrated photo ops are essential for a prime minister whose power is so intertwined with image. Zerucelli is behind all of Trudeau’s big moments in the public eye, making sure his appearances feel genuine and unrehearsed but on-message, too, whether it’s trading jokes with Obama, orating at Davos, cuddling baby pandas or draping winter coats over newly arrived Syrians.
Frequent flyer:
In 2016, Zerucelli travelled to Switzerland, Vancouver, Washington (three times), Tokyo and China to prep for the PM’s visits.
