33Faced with threats to its books-first philosophy, Reisman’s Indigo embarked on a dramatic shift toward diversification. So far, it’s working. In the 2016 fiscal year, 34 per cent of Indigo’s sales were so-called general merchandise (i.e., not books), representing sales growth of 22.4 per cent year over year. Even more auspiciously, Reisman opened a 30,000-square-foot location at Sherway Gardens in May.
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As Barnes and Noble continues to slip, Reisman says that Indigo is now better positioned to make a foray into the American market.
