City Jordan Peterson’s weird family empire His multimillion-dollar corporation, run by his daughter, churns out podcasts, life-coaching sessions, T-shirts and bestsellers. His new book revives the machine that made him famous—and nearly destroyed him
Life Q&A: Mikhaila Peterson, daughter of Jordan Peterson, on her all-beef diet and her dad’s overnight fame What’s it like to be Jordan Peterson’s daughter? In a word, weird