
Name: Lore
Contact: 100 Pine St., Collingwood, 705-351-8673, lorecollingwood.ca, @lore_collingwood
Neighbourhood: Collingwood
Owners: Jeremy and Cassie Austin
Chefs: Executive chef Jeremy Austin and chef de cuisine Evaristo Cajili
Accessibility: Not fully accessible
Two years ago, the Pine did something almost unheard of: it made enough noise that Michelin inspectors found their way to the tiny village of Creemore, nearly two hours north of Toronto. They left impressed. A star followed, and with it, a new kind of burden for chef Jeremy Austin. His intimate 24-seat restaurant, known for its contemporary Chinese cuisine filtered through a Canadian lens, became a place where every detail mattered—maybe too much.

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With Lore, Austin wanted to create a place where he could let loose a little without lowering his standards—an escape not from ambitious cooking but from the weight that had come with the Pine’s success. “The Pine is based on pressure,” says Austin. “It’s not like I can leave one day and have it not be perfect. I can’t let it slip.”
He had long dreamed of opening another restaurant, but it would be difficult to avoid the Pine’s shadow. “Cassie and I really wanted another tasting-menu restaurant,” says Austin. “We just weren’t sure this was really a great strategic business move.” Could Simcoe County really support two special-occasion spots?
Initially, he went in the opposite direction: a seafood-focused neighbourhood spot with an à la carte format. But the diners who arrived in Lore’s first weeks had other ideas. They weren’t looking for casual sharing plates—they were looking for the kind of singular experience that had made the Pine a destination. “We were like, Okay, let’s just go full force into that idea,” Austin says.

So Lore dropped the seafood act and became what Austin had wanted to make it all along: a contemporary Canadian tasting concept. At the Pine, he had built a reputation for taking everyday Chinese dishes and reimagining them in a fine-dining context. With Lore, he wanted to turn that same curiosity inward.
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“I’d spent years showing people that there was beauty and complexity in Chinese dishes they might not have seen before,” he says. “I started thinking, Why wasn’t I doing the same thing with my own culture?” The result: a menu of French onion soup, caesars (the salad and the drink), poutine, and diner-style hot chicken—familiar comfort classics given the tasting-menu treatment.
Lore, though, isn’t the Pine’s formula recast in Canadiana. Courses land on the table family-style, nostalgia takes centre stage and dinner here is punctuated by unabashed moments of whimsy, like a cheeky play on the holiday-party shrimp ring, served on a plate shaped like a pelican—simply because, well, pelicans eat shrimp.

The other big differentiator between the sister restaurants is the price point. A meal at the Pine starts at $245. Lore offers two menus: Provenance ($125 per person) and Abundance ($165 per person), which shares some DNA with the former but is more luxurious, with higher-end ingredients and more expansive coursing.

“Keeping the price as low as we can while still offering something really special was the main goal,” says Austin. “I want it to feel like it’s a neighbourhood restaurant, not this unattainable goal.”
Here’s a look at the Provenance menu, which is still being tinkered with—because even at Lore, Austin can loosen his grip only so much.













The kitchen’s obsession with Canadiana spills over into the drink menu. None of the cocktails are made using imported citrus—house-made shrubs, herb oils and tinctures sub in for any necessary acid.

The wine program champions Ontario’s new guard of winemakers (the Roost, Dobbin Estate, Black Bank Hill) without being bound by a CanCon commitment. The wine list also includes a few bottles from traditional European wine regions, like Beaujolais and Kamptal, but even those were chosen with Canada in mind and sourced from appellations with similar growing conditions to Niagara or the Okanagan.

The 36-seat room feels like an elegant seaside Scandinavian cabin: white oak, creamy neutral tones, live edges and the odd repurposed wooden beam.

Austin and his wife and fellow owner, Cassie, designed the space themselves. Austin sketched out the white-oak tables with his dad before having them built, and his dad also built much of the bar and shelving.
There are still hints of the seafood restaurant that almost was: cloud-like linen light fixtures meant to inspire a seascape, a giant clam shell perched in the dining room and an oyster logo (many of the servers wear a golden oyster pin) that Austin will wax poetic about if prompted.


Caroline Aksich, a National Magazine Award recipient, is an ex-Montrealer who writes about Toronto’s ever-evolving food scene, real estate and culture for Toronto Life, Fodor’s, Designlines, Canadian Business, Glory Media and Post City. Her work ranges from features on octopus-hunting in the Adriatic to celebrity profiles.