I am disappointed that Participaction has partnered with Coke, it doesn’t fit no matter how much money they are getting http://ow.ly/bL0wl
—Hal Johnson, of Body Break fame, publicly calling out Canadian physical activity instigator (and former financial backer) Participaction for teaming up with sugary-drink purveyor Coca Cola. The duo sure seem like an unlikely match, with one cheeky Twitterer likening the relationship to Greenpeace being sponsored by Monsanto. At least now Coke drinkers can keep fit and have fun too. [Twitter]
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