Mantry launches dude-specific food delivery service in Toronto

Mantry, the “Modern Man’s Pantry,” is a new mail-order service from co-founders Reggie Milligan and Kyle Zien which aims to tame the big bad world of food selection. The premise is simple: “cut through the crap and deliver straight goods.” For less than $50 a month, subscribers receive a basket of “guy-specific greatness”—in other words, food and drinks designed to reflect the sensibilities of the modern man (which, apparently, are a combination of the exotic, the rare and the functional). “Between work, women and weekends, guys don’t have a lot of time to focus on food,” said Zien in a release, “so we hope to step up and not waste their valuable time and money with things that suck.” Mantry doesn’t claim to up your dating game, but as the website explains, “babes recognize a man with taste,” and offering your date a cup of premium Oaxacan Hot Chocolate or showing off your collection of Norwegian Reindeer jerky “shows her you’re not some hack who only orders in.” Duly noted.