Advertisement
Food & Drink

Dangerous Dan’s gross new ads capitalize on pot, universal health care

Dangerous Dan’s gross new ads capitalize on pot, universal health care
From Dangerous Dan’s new ad campaign

Dangerous Dan’s, Queen Street East’s unmissable hamburger joint, has never been known for moderation. It’s no surprise, then, that the diner’s latest ad campaign is a series of shock ads featuring shots of humongous burgers next to such slogans as “It’s 4:20 somewhere” and “While we still have health care.” The series is basically the marketing equivalent of the colossal colon clogger—Dangerous Dan’s 24-ounce patty topped with a quarter pound each of bacon and cheese.

The campaign features six posters and a series of stoner-friendly radio ads aired on Ryerson’s CKLN (also available on YouTube). As one would expect from a restaurant that features pot leaf icons on its menu (for “medical cannabis users”), the ads are decidedly un-PC. One poster reads “22 per cent of Ontarians are obese. We can do better.” Other ads are designed to irk vegetarians: “Meat is murder. Tasty, tasty murder.”

The lesson here is that while being politically correct isn’t always lucrative, going gross is. Just ask the creator of the Double Down.

Dangerous Dan’s dangerous ads calculated to cause offence [Globe and Mail]

NEVER MISS A TORONTO LIFE STORY

Sign up for Table Talk, our free newsletter with essential food and drink stories.

By signing up, you agree to our terms of use and privacy policy.
You may unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Advertisement
Advertisement

The Latest

What’s on the menu at Shake Shack’s first Canadian outpost
Food & Drink

What’s on the menu at Shake Shack’s first Canadian outpost