Dangerous Dan’s gross new ads capitalize on pot, universal health care
Dangerous Dan’s, Queen Street East’s unmissable hamburger joint, has never been known for moderation. It’s no surprise, then, that the diner’s latest ad campaign is a series of shock ads featuring shots of humongous burgers next to such slogans as “It’s 4:20 somewhere” and “While we still have health care.” The series is basically the marketing equivalent of the colossal colon clogger—Dangerous Dan’s 24-ounce patty topped with a quarter pound each of bacon and cheese.
The campaign features six posters and a series of stoner-friendly radio ads aired on Ryerson’s CKLN (also available on YouTube). As one would expect from a restaurant that features pot leaf icons on its menu (for “medical cannabis users”), the ads are decidedly un-PC. One poster reads “22 per cent of Ontarians are obese. We can do better.” Other ads are designed to irk vegetarians: “Meat is murder. Tasty, tasty murder.”
The lesson here is that while being politically correct isn’t always lucrative, going gross is. Just ask the creator of the Double Down.
• Dangerous Dan’s dangerous ads calculated to cause offence [Globe and Mail]
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- From Dangerous Dan's new ad campaign
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- From Dangerous Dan's new ad campaign
- It's 4:20 somewhere
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- From Dangerous Dan's new ad campaign
- Meat is murder
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- From Dangerous Dan's new ad campaign
- You bake. We fry.
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- From Dangerous Dan's new ad campaign
- While we still have health care
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. As one would expect from a restaurant that features pot leaf icons on its menu (for “medical cannabis users”), the ads are decidedly un-PC. One poster reads “22 per cent of Ontarians are obese. We can do better.” Other ads are designed to irk vegetarians: “Meat is murder. Tasty, tasty murder.”
The lesson here is that while being politically correct isn’t always lucrative, going gross is. Just ask the creator of the Double Down.
• Dangerous Dan's dangerous ads calculated to cause offence [Globe and Mail]
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These are SO perfect. Honestly, people need to relax a little bit on calling everything on the “conservative” side.
They are hilarious, the decision to take a photo of the food from the point of view of the eater is brilliant, and… honestly, if you have been to Dangerous D’s before you will know that NOTHING in that place plays it close to the vest at all.
Best Option: Lighten up, have a laugh, recognize that these ads are brilliant!
Great adverts, Great stuff you said it well “conservative” its just not cool anymore.
I think they will however hear some sort of bulls**t from the PETA ppl with that murder wrap lol, But then again, Peta is just abunch of ppl who don’t like to eat. So these adverts aren’t directed to them.
While meat is the most wonderful food in the world, eating at Dangerous Dans is not. It’s absolutely disgusting in there… Home of the Double D? D = Dysentry?