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POLL: Are you underwhelmed by Target Canada?

POLL: Are you underwhelmed by Target Canada?

The American retail giant’s dismal third-quarter earnings are yet more evidence that its ballyhooed Canadian expansion missed the, er, target, with local shoppers. Target brass and retail experts have identified a host of problems: it had trouble finding a balance between empty shelves and excess stock; the initial surge of customers hasn’t returned to stock up on household basics; and the Canadian market offers stronger competition than expected. The common perception that the discounter is more expensive than its chief rival Walmart—as well as Target’s own American stores—isn’t helping much either.

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