Introducing: Soop Soop, a Toronto-based online vintage shop
Introducing: Soop Soop, a Toronto-based online vintage shop
By Kevin Naulls | July 30, 2012
By Kevin Naulls | 07/30/2012
Toronto is home to many great vintage boutiques, but sometimes the smell of musty, dewy old clothes can make on-site shopping a rather unpleasant experience. Thankfully, the newly launched Soop Soop bypasses the olfactory experience and cuts straight to the visuals—the shop is online, complete with photos upon photos of beautiful hand-picked pieces for men and women (although many of the pieces could go either way). In addition to the usual suspects, like an old T-shirt or a worn-in denim shirt, the brand also salvages misshapen and dowdy clothes by transforming them into brand new pieces. The brand’s aim is to “[save] a whole lot of clothing from a landfill by finding ways to reinvent items deemed garbage because of an ink stain, tear or outdated shape.” It’s certainly not a new idea to host a vintage shop online (it’s how Magwood owner Sarah Magwood got her start, after all), but Soop Soop is offering a whole lot of trash-turned-treasure, and we like it.
155392 (Image: Soop Soop) Soop Soop Soop Soop https://torontolife.com/wp-content/uploads/2012/07/INTRO-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/INTRO.jpg https://torontolife.com/wp-content/uploads/2012/07/INTRO.jpg 656 450 [] https://torontolife.com/style/soop-soop-toronto-online-vintage/slide/intro-8/ intro-8 0 0
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155325 Canvas duffel bag, $20. <a href="http://www.soopsoop.ca/collections/unisex/products/gymnastics">Click to buy »</a> (Image: Soop Soop) Soop Soop Soop Soop https://torontolife.com/wp-content/uploads/2012/07/soop-soop-14-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-14.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-14.jpg 396 595 [] https://torontolife.com/style/soop-soop-toronto-online-vintage/slide/soop-soop-14/ soop-soop-14 0 0
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155326 Light blue dickey, $14. <a href="http://www.soopsoop.ca/collections/unisex/products/light-blue-dickey">Click to buy »</a> (Image: Soop Soop) Soop Soop Soop Soop https://torontolife.com/wp-content/uploads/2012/07/soop-soop-13-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-13.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-13.jpg 393 594 [] https://torontolife.com/style/soop-soop-toronto-online-vintage/slide/soop-soop-13/ soop-soop-13 0 0
(Image: Soop Soop)
155327 Los Angeles T-shirt, $15. <a href="http://www.soopsoop.ca/collections/mens/products/california-neon-1">Click to buy »</a> (Image: Soop Soop) Soop Soop Soop Soop https://torontolife.com/wp-content/uploads/2012/07/soop-soop-12-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-12.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-12.jpg 399 596 [] https://torontolife.com/style/soop-soop-toronto-online-vintage/slide/soop-soop-12/ soop-soop-12 0 0
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155328 Jordache lightwash denim shirt, $35. <a href="http://www.soopsoop.ca/collections/unisex/products/jordache-light">Click to buy »</a> (Image: Soop Soop) Soop Soop Soop Soop https://torontolife.com/wp-content/uploads/2012/07/soop-soop-11-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-11.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-11.jpg 395 599 [] https://torontolife.com/style/soop-soop-toronto-online-vintage/slide/soop-soop-11/ soop-soop-11 0 0
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155329 Grasshopper canvas sneakers, $28. <a href="http://www.soopsoop.ca/collections/womens/products/blue-shoes">Click to buy »</a> (Image: Soop Soop) Soop Soop Soop Soop https://torontolife.com/wp-content/uploads/2012/07/soop-soop-10-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-10.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-10.jpg 395 600 [] https://torontolife.com/style/soop-soop-toronto-online-vintage/slide/soop-soop-10/ soop-soop-10 0 0
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155331 Soft chambray Wrangler top, $34. <a href="http://www.soopsoop.ca/collections/mens/products/soft-wrangler-tee">Click to buy »</a> (Image: Soop Soop) Soop Soop Soop Soop https://torontolife.com/wp-content/uploads/2012/07/soop-soop-8-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-8.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-8.jpg 399 595 [] https://torontolife.com/style/soop-soop-toronto-online-vintage/slide/soop-soop-8/ soop-soop-8 0 0
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155332 Ombré shirt, $36. <a href="http://www.soopsoop.ca/collections/mens/products/ombre">Click to buy »</a> (Image: Soop Soop) Soop Soop Soop Soop https://torontolife.com/wp-content/uploads/2012/07/soop-soop-7-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-7.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-7.jpg 395 596 [] https://torontolife.com/style/soop-soop-toronto-online-vintage/slide/soop-soop-7/ soop-soop-7 0 0
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155333 Navy drawstring parka, $40. <a href="http://www.soopsoop.ca/collections/unisex/products/navy-jacket">Click to buy »</a> (Image: Soop Soop) Soop Soop Soop Soop https://torontolife.com/wp-content/uploads/2012/07/soop-soop-6-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-6.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-6.jpg 394 599 [] https://torontolife.com/style/soop-soop-toronto-online-vintage/slide/soop-soop-6/ soop-soop-6 0 0
(Image: Soop Soop)
155391 Oversized sleeveless Oxford, $35. <a href="http://www.soopsoop.ca/collections/w-reformed/products/white-oversize-shirt-dress">Click to buy »</a> (Image: Soop Soop) Soop Soop Soop Soop https://torontolife.com/wp-content/uploads/2012/07/soop-soop-15-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-15.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-15.jpg 395 598 [] https://torontolife.com/style/soop-soop-toronto-online-vintage/slide/soop-soop-15/ soop-soop-15 0 0
(Image: Soop Soop)
155334 Denim parka, $20. <a href="http://www.soopsoop.ca/collections/unisex/products/denver-hayes-jacket">Click to buy »</a> Soop Soop Soop Soop https://torontolife.com/wp-content/uploads/2012/07/soop-soop-5-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-5.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-5.jpg 394 596 [] https://torontolife.com/style/soop-soop-toronto-online-vintage/slide/soop-soop-5/ soop-soop-5 0 0
155335 Camel wool fisherman’s sweater, $42. <a href="http://www.soopsoop.ca/collections/mens/products/camel-wool">Click to buy »</a> (Image: Soop Soop) Soop Soop Soop Soop https://torontolife.com/wp-content/uploads/2012/07/soop-soop-4-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-4.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-4.jpg 395 596 [] https://torontolife.com/style/soop-soop-toronto-online-vintage/slide/soop-soop-4/ soop-soop-4 0 0
(Image: Soop Soop)
155336 Graphic shirt, $25. <a href="http://www.soopsoop.ca/collections/mens/products/wheres-the-beach">Click to buy »</a> (Image: Soop Soop) Soop Soop Soop Soop https://torontolife.com/wp-content/uploads/2012/07/soop-soop-3-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-3.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-3.jpg 400 597 [] https://torontolife.com/style/soop-soop-toronto-online-vintage/slide/soop-soop-3/ soop-soop-3 0 0
(Image: Soop Soop)
155337 Peter Pan blouse, $35. <a href="http://www.soopsoop.ca/collections/womens/products/round-collar">Click to buy »</a> (Image: Soop Soop) Soop Soop Soop Soop https://torontolife.com/wp-content/uploads/2012/07/soop-soop-2-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-2.jpg https://torontolife.com/wp-content/uploads/2012/07/soop-soop-2.jpg 395 599 [] https://torontolife.com/style/soop-soop-toronto-online-vintage/slide/soop-soop-2/ soop-soop-2 0 0
(Image: Soop Soop)
Great find!I like how curated it is. Especially like the reformed stuff.
Ohhh, I love those dickeys (and face braids!). Think I may have found my new favourite store.
Cool site, awesome layout. There are some really great finds and I LOVE the reformed stuff.
I recently bought a pair of the shops Sweetheart shorts and they immediately became my summer staple
Nice online shop, great prices too. Just scooped up a great pullover and a denim shirt from them.
What wonderful items and the presentation is great!
Loving the site! A fresh take on an old idea.