The Find: tough-looking wooden rings that launched a Toronto menswear brand
It all started with cool packaging. Metsa’s founder, Markus Uran, studied graphic design at OCAD and wrote his thesis on branding a menswear line. His wooden two- and three-finger rings made a splash in Toronto, with their polished surfaces, geometric design and twin silver dots. Based on their popularity, Uran kept going with the fashion part, offering great shirts and other menswear staples. $100–$110.
Available through metsadesign.com.