/
1x
Advertisement
Proudly Canadian, obsessively Toronto. Subscribe to Toronto Life!
Style

More red mittens, more luxury at The Bay

By Carley Fortune
Copy link
(Photo by Michael Francis McCarthy)

Among the tidbits The Bay CEO Bonnie Brooks revealed yesterday in a speech to the Ad Women of Toronto was that The Bay is planning to expand The Room, the luxury boutique in the Yonge and Queen flagship, to other locations across Canada. While department-style retailers in the States are opening discount outlets to boost sales, Brooks said that The Bay won’t follow that model, and will instead seek out brands to carry exclusively at the store, like the pricey Halston Heritage line. Other new initiatives includes a customer loyalty program tied into the already existing Bay Rewards program and the reintroduction of the now-iconic red Olympic mittens.

CEO steers The Bay away from U.S.-style outlet model [Canoe]

THIS CITY

Obsessive coverage of Toronto, straight to your inbox

By signing up, you agree to our terms of use and privacy policy. You may unsubscribe at any time.

Advertisement
Advertisement

Big Stories

The $4-Million Girlfriend Experience: The thief, the cam girl and their whirlwind fraudulent romance
Deep Dives

The $4-Million Girlfriend Experience: The thief, the cam girl and their whirlwind fraudulent romance

Inside the Latest Issue

The July issue of Toronto Life features a behind-the-curtain look at the insatiable political ambitions of Doug Ford. Plus, our obsessive coverage of everything that matters now in the city.