Advertisement
Style

More red mittens, more luxury at The Bay

More red mittens, more luxury at The Bay

Among the tidbits The Bay CEO Bonnie Brooks revealed yesterday in a speech to the Ad Women of Toronto was that The Bay is planning to expand The Room, the luxury boutique in the Yonge and Queen flagship, to other locations across Canada. While department-style retailers in the States are opening discount outlets to boost sales, Brooks said that The Bay won’t follow that model, and will instead seek out brands to carry exclusively at the store, like the pricey Halston Heritage line. Other new initiatives includes a customer loyalty program tied into the already existing Bay Rewards program and the reintroduction of the now-iconic red Olympic mittens.

NEVER MISS A TORONTO LIFE STORY

Sign up for This City, our free newsletter about everything that matters right now in Toronto politics, sports, business, culture, society and more.

By signing up, you agree to our terms of use and privacy policy.
You may unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Advertisement
Advertisement

The Latest

Kiss and Tell: "I started dating my best friend's ex. It ruined our relationship"
City

Kiss and Tell: “I started dating my best friend’s ex. It ruined our relationship”