More red mittens, more luxury at The Bay

Among the tidbits The Bay CEO Bonnie Brooks revealed yesterday in a speech to the Ad Women of Toronto was that The Bay is planning to expand The Room, the luxury boutique in the Yonge and Queen flagship, to other locations across Canada. While department-style retailers in the States are opening discount outlets to boost sales, Brooks said that The Bay won’t follow that model, and will instead seek out brands to carry exclusively at the store, like the pricey Halston Heritage line. Other new initiatives includes a customer loyalty program tied into the already existing Bay Rewards program and the reintroduction of the now-iconic red Olympic mittens.

• CEO steers The Bay away from U.S.-style outlet model [Canoe]