Lawrence Park has an unusually fashion-forward new boutique for kids

Chalk, a stylish new kids’ store in Lawrence Park, is the latest addition to the increasingly posh strip of Yonge Street between Blythwood and Eglinton. Owner Asli Tusavul, who opened the shop after becoming fed up with children’s shopping choices in the neighbourhood (or lack thereof), stocks the store with chic European brands—like fair-trade footwear label Veja and Copenhagen-based Petit Nord—for children and teens aged four to 16. The goal of the store, says Tusavul, is to “let children draw their own style in high-quality, comfortable clothes.” (The “drawing” part is what inspired the name Chalk.) Since last month’s launch, one of the shop’s bestsellers has been a colourful—and extremely warm-looking—down jacket from Italian brand Al Riders on the Storm ($399), which comes with a face-covering hood and built-in goggles for frostbite-free cheeks. Despite the awkward name, Parisian label Finger in the Nose, which designs effortlessly fashionable, pint-sized apparel (and these ridiculously cute baby snowsuits), has also been a hit with neighbourhood moms. Of course, the down side to outfitting your offspring in hard-to-find European brands is that it rings up quite the tab: visitors should expect to drop between $50–$250 for most items, with winter jackets selling for up to $560.

2647 Yonge St., 647-349-7422, chlk.com