Introducing: Strellson, a Yorkville menswear and suiting store from the Swiss mega-retailer
Introducing: Strellson, a Yorkville menswear and suiting store from the Swiss mega-retailer
By Gregory Furgala | November 5, 2012
By Gregory Furgala | 11/05/2012
Swiss menswear manufacturer Strellson built its first North American store on the northwest corner of Avenue and Bloor, on the fringe of the strip boasting heavyweights Hermes, Louis Vuitton and Holt Renfrew. The location is probably appropriate, given that the brand positions itself just short of high-end luxury—think Zara on a really good day, or Hugo Boss taking it easy.
One section of the 1,700-square-foot store contains the brand’s sportswear line: winter-appropriate basics like a yellow puffer jacket ($348) and chocolate brown leather chukkas ($298). A second, larger area focuses on Strellson’s strength: two- and three-piece suits ($548-$798) in conservative shades and muted patterns that can be punched up with bright V-neck sweaters, scarves ($88–$175) and ties (all $98). The brand has built its popularity by offering slim, modern suits for under four figures—something that can be remarkably difficult to find.
174842 Sunglasses, $295; cufflinks, $98 (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson19-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson19.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson19.jpg 624 416 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson19/ nov12strellson19 0 0
(Image: Erin Simkin)
174844 Blue suede desert boots, $328 (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson21-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson21.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson21.jpg 624 416 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson21/ nov12strellson21 0 0
(Image: Erin Simkin)
174841 Canvas overnight bag, $250 (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson18-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson18.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson18.jpg 624 416 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson18/ nov12strellson18 0 0
(Image: Erin Simkin)
174839 Black leather bag, $428 (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson16-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson16.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson16.jpg 624 416 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson16/ nov12strellson16 0 0
(Image: Erin Simkin)
174838 Boots, $298 (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson15-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson15.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson15.jpg 624 416 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson15/ nov12strellson15 0 0
(Image: Erin Simkin)
174840 Blue mids, $278 (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson17-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson17.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson17.jpg 624 416 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson17/ nov12strellson17 0 0
(Image: Erin Simkin)
174835 Sweater, $198 (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson12-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson12.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson12.jpg 416 624 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson12/ nov12strellson12 0 0
(Image: Erin Simkin)
174834 Camel overcoat, $598 (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson11-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson11.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson11.jpg 416 624 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson11/ nov12strellson11 0 0
(Image: Erin Simkin)
174832 Harris tweed jacket, $698 (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson09-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson09.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson09.jpg 416 624 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson09/ nov12strellson09 0 0
(Image: Erin Simkin)
174831 “Storm Creek Parka,” $598 (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson08-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson08.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson08.jpg 416 624 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson08/ nov12strellson08 0 0
(Image: Erin Simkin)
174830 Our picks: “Jetstream” puffer jacket, $348 (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson07-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson07.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson07.jpg 416 624 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson07/ nov12strellson07 0 0
(Image: Erin Simkin)
174825 Ties, $98 (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson02-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson02.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson02.jpg 624 416 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson02/ nov12strellson02 0 0
(Image: Erin Simkin)
174829 Hat, $108; jacket, $550; shirt, $138; pants, $198, black oxford brogues, $250 (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson06-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson06.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson06.jpg 416 624 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson06/ nov12strellson06 0 0
(Image: Erin Simkin)
174828 Two-piece suits range from $548 to $798, while three piece suits start at $798 (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson05-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson05.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson05.jpg 416 624 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson05/ nov12strellson05 0 0
(Image: Erin Simkin)
174824 Sport coats start at $498 (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson01-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson01.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson01.jpg 416 624 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson01/ nov12strellson01 0 0
(Image: Erin Simkin)
174845 Racks in the suiting area. Tuxedo, $848; shirts, $138–$160; bow tie, $98 (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson22-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson22.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson22.jpg 416 624 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson22/ nov12strellson22 0 0
(Image: Erin Simkin)
174847 The 1,700-square-foot store gives the brand space for a wider variety of casual clothing, suits, shoes and accessories (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson24-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson24.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson24.jpg 624 416 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson24/ nov12strellson24 0 0
(Image: Erin Simkin)
174849 Torontonians may already be familiar with the mid-range label thanks to a popular section at the Bay (Image: Erin Simkin) Introducing: Strellson Introducing: Strellson https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson_intro-96x96.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson_intro.jpg https://torontolife.com/wp-content/uploads/2012/11/nov12Strellson_intro.jpg 656 468 [] https://torontolife.com/style/introducing-strellson/slide/nov12strellson_intro/ nov12strellson_intro 0 0
(Image: Erin Simkin)
Strellson, 4 Avenue Road, 416-927-7070, strellson.com
The brand has built its popularity by offering slim, modern suits for under four figures—something that can be remarkably difficult to find.
NO. Haven’t you heard of Club Monaco? J Crew? Can’t Toronto Life be relevant!!!!
@mike-mac
Strellson is leagues ahead of the brands you mentioned. Have you ever even tried their clothes? I stopped buying Hugo boss for work wear and switched to strellson due to their wonderful style,fashion,price, and quality
I wouldn’t put Stellson into the same bracket as those brands at all. I would not classify J Crew is not fashion forward, modern, or slim. Club Monaco is more understated and has a tendency for being exceptionally monochromatic. The tailoring for Strellson is more sophisticated and they carry bolder options. I would suggest actually checking out the Yorkville or Bayview Village store to better understand the brand.