Introducing: Loft at Yorkdale, the first Canadian store from the former Ann Taylor spin-off
Introducing: Loft at Yorkdale, the first Canadian store from the former Ann Taylor spin-off
By Frances McInnis | December 11, 2012
By Frances McInnis | 12/11/2012
Loft originally started out as a more affordable extension of the career women’s brand Ann Taylor, but a revamp in 2009 saw the label drop the “Ann Taylor” from its name. The move towards establishing a distinct identity is also apparent in the merchandise, which is much more casual and seems geared to a younger, hipper consumer than the typical Ann Taylor shopper. The price points at the Yorkdale location—the brand’s first store outside the U.S.—are also friendly to a younger buyer, with the overwhelming majority of the clothing and accessories priced at under $100.
The large space at Yorkdale Mall contains a full complement of work-appropriate dresses and blazers as well as weekend wear, party clothes, pyjamas, loungewear and accessories. An extensive section at the back houses the label’s popular petites collection, which will come as a relief to Canadians five-foot-four and under who previously had to travel south of the border to get their small-size fix. Even the trip to Yorkdale may one day no longer be necessary; given that Loft is thriving, we wouldn’t be surprised to hear expansion announcements in the coming months.
181955 Pyjama pants, $39.50 (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-11-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-11.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-11.jpg 416 624 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-11/ dec12-loft-11 0 0
(Image: Erin Seaman)
181956 Sweatshirt, $79.50 (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-12-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-12.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-12.jpg 416 624 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-12/ dec12-loft-12 0 0
(Image: Erin Seaman)
181954 Petites layered tulle skirt, $79.50 (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-10-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-10.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-10.jpg 416 624 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-10/ dec12-loft-10 0 0
(Image: Erin Seaman)
181953 Petites pleated maxi skirt, $79.50 (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-09-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-09.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-09.jpg 416 624 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-09/ dec12-loft-09 0 0
(Image: Erin Seaman)
181957 Petites ankle pant, $89.50 (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-13-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-13.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-13.jpg 416 624 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-13/ dec12-loft-13 0 0
(Image: Erin Seaman)
181947 Tweed zip-pocket dress, $98 (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-03-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-03.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-03.jpg 416 624 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-03/ dec12-loft-03 0 0
(Image: Erin Seaman)
181950 Cableknit sweater, $59.50 (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-06-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-06.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-06.jpg 416 624 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-06/ dec12-loft-06 0 0
(Image: Erin Seaman)
181952 Colour-blocked sheath dress with peplum, $89.50 (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-08-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-08.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-08.jpg 416 624 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-08/ dec12-loft-08 0 0
(Image: Erin Seaman)
181949 Green print blouse dress, $89.50 (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-05-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-05.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-05.jpg 416 624 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-05/ dec12-loft-05 0 0
(Image: Erin Seaman)
181948 Blanket stripe woolblend coat, $148 (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-04-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-04.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-04.jpg 416 624 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-04/ dec12-loft-04 0 0
(Image: Erin Seaman)
181946 Short cast-stone necklace, $49.50 (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-02-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-02.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-02.jpg 624 416 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-02/ dec12-loft-02 0 0
(Image: Erin Seaman)
181951 Crystal cluster necklace, $39.50 (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-07-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-07.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-07.jpg 624 416 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-07/ dec12-loft-07 0 0
(Image: Erin Seaman)
181958 Satin flats, $44.50 (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-14-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-14.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-14.jpg 624 416 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-14/ dec12-loft-14 0 0
(Image: Erin Seaman)
181959 The petites section is at the rear of the store (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-15-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-15.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-15.jpg 624 416 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-15/ dec12-loft-15 0 0
(Image: Erin Seaman)
181945 One of the bays that run down either side of the store (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-01-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-01.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-01.jpg 624 416 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-01/ dec12-loft-01 0 0
(Image: Erin Seaman)
181960 Interior (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-16-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-16.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-16.jpg 624 416 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-16/ dec12-loft-16 0 0
(Image: Erin Seaman)
181962 The store is near Holt Renfrew in the recently revamped Yorkdale Shopping Centre.<br />
<a href="http://www.yorkdale.com/stores/?store_id=s228">Click here to see its location on a map »</a> (Image: Erin Seaman) Introducing: Loft Introducing: Loft https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-intro-96x96.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-intro.jpg https://torontolife.com/wp-content/uploads/2012/12/dec12-Loft-intro.jpg 656 416 [] https://torontolife.com/style/introducing-loft/slide/dec12-loft-intro/ dec12-loft-intro 0 0
(Image: Erin Seaman)
Loft, Yorkdale Shopping Centre, 3401 Dufferin St., 647-352-1123, loft.ca .
And unlike Ann Taylor, the petite section actually carries 00P. The smallest size at Ann Taylor is 0P, which is actually quite generous, possibly larger than a Banana Republic 0P.
:S