Drake’s OVO store is here to stay on Dundas West

Drake’s latest expression of Toronto pride is his much-hyped October’s Very Own shop on Dundas West. The store is actually the brainchild of Oliver El-Khatib, OVO’s co-founder and the guy behind the summer pop-up shop in the same space. He describes the project as his “baby,” and promises that it’ll be sticking around for good. The stark white room is currently stocked with a familiar selection of OVO merchandise, like “6” toques and t-shirts printed with label’s signature owl; however, a new collection of low-key winter basics (slouchy hoodies, leather varsity jackets) will be hitting shelves soon. For El-Khatib, though, it’s not all about the stuff: he hopes the place will become a hub for the city’s creatives, where people can stop in and “see what kids are wearing and what they’re listening to.” Plus, chance run-ins with Champagne Papi himself aren’t entirely implausible—just last week, the star dropped by the store wearing OVO’s new camo-print parka, which is part of a collaboration with Canada Goose.

899 Dundas St. W., octobersveryown.com