The Thing: the Olloclip, a super-cool iPhone attachment

Why buy a camera? It’s just another gadget that only does one thing—a fatal flaw in the age of multi-tasking, especially when our smart phones take pretty good pictures (the new iPhone 4S includes an embedded camera with a screen-shattering eight megapixels). But that doesn’t mean they can’t be better. Enter the Olloclip, a lens attachment that lets iPhone users go full-Karsh. Developed about a year ago by an amateur photographer in California, it features three interchangeable lenses—fish-eye, wide-angle and macro—in a tiny, pocket-friendly design. Clip one on, and the iPhone camera gets a range of shooting options otherwise available only with a professional photo kit. Because the action’s all happening on your phone, these amped-up pics can be Instagram-ed and posted to Pinterest immediately. Let’s see a DSLR do that. $70. Apple Store, 220 Yonge St., 647-258-0801.