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Culture

Even less music on MuchMusic as station cuts French Kiss

By Allison Friedman
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We’ve always enjoyed waking up to the sounds of Dumas. Sadly, MuchMusic has decided to take away our morning serving of cheese by cutting French Kiss, the half-hour of music videos in la belle langue. The move is part of an effort to reduce straight-up music video content (readily available on-line) in favour of sassy reruns of Buffy the Vampire Slayer.

Reports the Sun:


Half of MuchMusic’s daily programming is made up of music videos, and the chain is asking the [Canadian Radio-Television Telecommunications Commission] to allow them to drop that quota to 25 per cent, or six hours each day.

The airtime would go to “music-themed shows,” which currently includes such gems as Love Court (today’s synopsis: “Matt and Tricia are about to go on Love Court’s blind date, but they weren’t expecting sharing a mudbath or a shower! Either way, they get dirty!”).

Unsurprisingly, Franco-musicians like Swing’s Michel Benac are irritated that French-language music is disappearing from the Canadian spotlight. But with a 6 a.m. air time, we wonder how much exposure the show was really getting, anyway.

MuchMusic plans to axe French videos [Toronto Sun]

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