The designers vying for $25,000 of Suzanne Rogers’ money have been announced

The Toronto Fashion Incubator has announced the four finalists for its annual New Labels competition, and they include Sid Neigum, Patrick Larrivee, streetwear duo Diego Fuchs and Heidi Augiar and outerwear team Genevieve Pearson and Stanley Capobianco. Each finalist will show their collection at the TFI gala on May 3 at the ROM in hopes of winning a spread in Flare magazine, studio space at TFI and a cash prize. It was announced last year that fashion enthusiast, philanthropist and party scene favourite Suzanne Rogers will be making a generous contribution of $25,000 to the winner, which she may or may not have found in one of her many purses.

(Images: Sid Neigum and Suzanne Rogers, Jenna Marie Wakani)