How close is Gawker to publishing the Rob Ford crack video?
- The multiple campaigns that surfaced early on have all (save one persistent outlier) consolidated behind Gawker’s Indiegogo effort, affectionally called “Crackstarter.”
- Crackstarter has raised over $93,000 in four days, which puts it on track to reach the $200,000 goal ahead of the 10-day deadline Gawker has set. (If they fall short of the goal, all funds will be returned to the donors. If the campaign reaches $200,000 but the dealer decides not to sell to Gawker, the money will go a Canadian non-profit for addictions and counselling.)
- Gawker is fanning interest by offering perks to donors: $75 will get you a public “thank you” tweet from the Gawker account; $1,000 buys a dinner out with the Gawker staff; and the first person to donate $10,000 will get to keep the iPhone used to record the footage.
Though it’s possible the buzz behind Crackstarter could fizzle out, the fund was still growing at a furious rate today (over $3,000 in four hours) and the story has been picked up around the world. We’re cautiously optimistic that Gawker will get the video, so long as they don’t follow the Walter Sobchak guide to hand-offs.