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Most Canadians shopping Black Friday sales plan to ignore American businesses

According to a new survey, 62 per cent of respondents will shop locally even if it costs more

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Most Canadians shopping Black Friday sales plan to ignore American businesses
Photo by Chris Young/Canadian Press

A new survey from financial technology company Square says most Canadians partaking in Black Friday sales this year plan to purchase from Canadian and locally owned businesses.

Related: Doug Ford’s anti-tariff ad has triggered Donald Trump

According to Square’s report, in a survey conducted by Leger, 62 per cent of respondents said they planned to buy Canadian exclusively. This could be part of an ongoing movement in which Canadians are boycotting American businesses due to US President Donald Trump’s aggressive use of tariffs and “51st state” rhetoric. Sixty-two per cent of respondents also said they would shop locally even if it meant spending more.

As for what they’ll spend that money on, perhaps shoppers are in the market for a crocheted pizza purse? Ceramic tableware from Louf? How about a medieval sound machine?

Related: Presents of Greatness—the ultimate holiday gift guide 

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Carly Lewis is a journalist whose work has appeared in the New York Times and the New York Times Magazine, Vanity Fair, Wired, Interview Magazine, Pitchfork, Elle, and Maclean’s, where she is a contributing editor. Her work has been recognized by the National Magazine Awards and the Digital Publishing Awards. She reports on city life, culture—including what people do online—politics, art and crime. She received the Dave Greber Freelance Writers Award for “The Murder of Ashley Wadsworth,” an investigative feature about a Canadian teenager who was killed by a man she met on social media, published by Maclean’s.

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