Loft opens an Eaton Centre store, with plans for three more Ontario locations this year

The third level of the Eaton Centre has become the location of choice for global labels catering to trend-conscious working women. The latest to land: a second Canadian store from Loft, the affordable brand owned by the same parent company as Ann Taylor. Similar in size to Loft’s Yorkdale location, the Eaton Centre store has a large petites section and carries a full range of clothing, accessories and footwear, most of which come in under $100. The brand’s move into the downtown mall is part of the same expansion campaign that saw the launch of Canadian online shopping earlier this spring. Conquering the suburbs is next, with Loft stores set to open in Lime Ridge Mall in Hamilton in July, Markville Shopping Centre in Markham in August and Square One Shopping Centre in Mississauga in October.