Loft opens an Eaton Centre store, with plans for three more Ontario locations this year
Loft opens an Eaton Centre store, with plans for three more Ontario locations this year
The third level of the Eaton Centre has become the location of choice for global labels catering to trend-conscious working women. The latest to land: a second Canadian store from Loft, the affordable brand owned by the same parent company as Ann Taylor. Similar in size to Loft’s Yorkdale location, the Eaton Centre store has a large petites section and carries a full range of clothing, accessories and footwear, most of which come in under $100. The brand’s move into the downtown mall is part of the same expansion campaign that saw the launch of Canadian online shopping earlier this spring. Conquering the suburbs is next, with Loft stores set to open in Lime Ridge Mall in Hamilton in July, Markville Shopping Centre in Markham in August and Square One Shopping Centre in Mississauga in October.
See inside the Eaton Centre Loft store »
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- Right to left: red pleated tank dress, beige print dress, eggplant halter dress and a floral tie waist dress, all $54
- Store Guide: Loft’s new Eaton Centre store
- Store Guide: Loft’s new Eaton Centre store
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- Petites floral peasant blouses, $65, and cotton silk blend button downs, $54
- Store Guide: Loft’s new Eaton Centre store
- Store Guide: Loft’s new Eaton Centre store
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- The petites section at the rear of the store
- Store Guide: Loft’s new Eaton Centre store
- Store Guide: Loft’s new Eaton Centre store
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- Colourful cardigans, $48—$59. On the mannequin: rugby-striped sequin shell, $54
- Store Guide: Loft’s new Eaton Centre store
- Store Guide: Loft’s new Eaton Centre store
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- On the mannequin: tiered eyelet tank, $54; circle print pompom scarf, $48
- Store Guide: Loft’s new Eaton Centre store
- Store Guide: Loft’s new Eaton Centre store
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- Cast stone bracelet sets, $21; braided leather and gem bracelets, $16
- Store Guide: Loft’s new Eaton Centre store
- Store Guide: Loft’s new Eaton Centre store
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- All of the jewellery in the store, including watches, is priced under $70
- Store Guide: Loft’s new Eaton Centre store
- Store Guide: Loft’s new Eaton Centre store
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- Dresses run from about $50–$110. On the mannequins: colour blocked dress, $75; crocheted bib lace dress, $106
- Store Guide: Loft’s new Eaton Centre store
- Store Guide: Loft’s new Eaton Centre store
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- The store carries both petite and regular sizes
- Store Guide: Loft’s new Eaton Centre store
- Store Guide: Loft’s new Eaton Centre store
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- The new Loft store is on the third floor of the mall, about midway between the Queen Street and Dundas Street entrances
- Store Guide: Loft’s new Eaton Centre store
- Store Guide: Loft’s new Eaton Centre store
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