Store Guide: Likely General, a new Roncesvalles shop selling handmade gifts, accessories and home goods
Name: Likely General
Sells: Home decor goods, grooming products, food products, accessories, jewellery, magazines, kids’ toys
Contact info: 389 Roncesvalles Ave., 647-351-4590, likelygeneral.com
Hours: T-F 11-7, Sa 11-8, Su 12-6
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Likely General is part of an haute trading post trend that kicked off with the Drake General Store on West Queen West five years ago and now includes newcomers like Dundas West’s Easy Tiger Goods and Parkdale’s North Standard. The diverse stock at the new Roncesvalles shop ranges from jewellery and art to pickles and plush toys, with an emphasis on handmade, artisanal goods that should play well on the gentrifying strip.
Owner Brooke Manning, a musician and OCAD grad, has an eye for lighthearted pieces like a bear-shaped floor pillow and prints by artist Jamiyla Lowe as well as understated accessories like bags by Baggu and sunglasses by Spitfire. Manning, a Roncey resident, also hopes to make the store into a community hub by having suppliers teach Sunday evening workshops ($40–$60) on wallet-making, bookbinding, weaving, screen-printing and other crafty techniques.
224534 Owner <strong>Brooke Manning </strong>originally had a space in The Junction, but there was a fire in the building two days before she was supposed to get the keys. She was able to get this Roncesvalles space soon afterwards (Image: Erin Simkin) Store Guide: Likely General Store Guide: Likely General https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-01-96x96.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-01.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-01.jpg 416 624 [] https://torontolife.com/style/toronto-store-guide-likely-general/slide/toronto-store-guide-likely-general-01/ toronto-store-guide-likely-general-01 0 0
(Image: Erin Simkin)
224535 The store carries a wide range of products, from home goods and grooming aids to jewellery and kids’ toys. Most of the merchandise is handmade in small batches by artists Manning knows personally (Image: Erin Simkin) Store Guide: Likely General Store Guide: Likely General https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-02-96x96.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-02.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-02.jpg 624 416 [] https://torontolife.com/style/toronto-store-guide-likely-general/slide/toronto-store-guide-likely-general-02/ toronto-store-guide-likely-general-02 0 0
(Image: Erin Simkin)
224612 Grooming products include fragrance oil by <strong>Mermaid Perfume,</strong> candles and soap by California’s<strong> Blithe and Bonny,</strong> rose water by Italian brand <strong>Borotalco</strong> and lipsticks by<strong> Ilia.</strong> Manning also carries a range of food products, including <strong>McClure’s</strong> pickles and chips, <strong>Mast Brothers</strong> chocolate, <strong>Drip</strong> maple syrup and <strong>Northwood Cold Brew</strong> coffee (Image: Erin Simkin) Store Guide: Likely General Store Guide: Likely General https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-14-96x96.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-14.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-14.jpg 624 416 [] https://torontolife.com/style/toronto-store-guide-likely-general/slide/toronto-store-guide-likely-general-14/ toronto-store-guide-likely-general-14 0 0
(Image: Erin Simkin)
224536 Leather and canvas rucksacks by <strong>Makr Carry Goods, </strong> $175; bright canvas backpacks by <strong>Baggu,</strong> $45 (Image: Erin Simkin) Store Guide: Likely General Store Guide: Likely General https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-03-96x96.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-03.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-03.jpg 416 624 [] https://torontolife.com/style/toronto-store-guide-likely-general/slide/toronto-store-guide-likely-general-03/ toronto-store-guide-likely-general-03 0 0
(Image: Erin Simkin)
224537 The store carries hard-to-find magazines and periodicals, including <em>The Paris Review, Worn Fashion Journal, The Editorial Magazine</em> and<em> Diner Journal</em> (Image: Erin Simkin) Store Guide: Likely General Store Guide: Likely General https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-04-96x96.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-04.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-04.jpg 416 624 [] https://torontolife.com/style/toronto-store-guide-likely-general/slide/toronto-store-guide-likely-general-04/ toronto-store-guide-likely-general-04 0 0
(Image: Erin Simkin)
224611 The kids’ area includes handmade dolls by <strong>Piggy Hates Panda, </strong>run by a Santa Cruz-based mom. $58 (Image: Erin Simkin) Store Guide: Likely General Store Guide: Likely General https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-13-96x96.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-13.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-13.jpg 624 416 [] https://torontolife.com/style/toronto-store-guide-likely-general/slide/toronto-store-guide-likely-general-13/ toronto-store-guide-likely-general-13 0 0
(Image: Erin Simkin)
224539 Prints by Toronto-based artist <strong>Jamilya Lowe,</strong> $40–$60 (Image: Erin Simkin) Store Guide: Likely General Store Guide: Likely General https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-06-96x96.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-06.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-06.jpg 624 416 [] https://torontolife.com/style/toronto-store-guide-likely-general/slide/toronto-store-guide-likely-general-06/ toronto-store-guide-likely-general-06 0 0
(Image: Erin Simkin)
224540 Handmade ceramics by Brooklyn’s <strong>Suzanna Sullivan,</strong> $36–$40 (Image: Erin Simkin) Store Guide: Likely General Store Guide: Likely General https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-08-96x96.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-08.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-08.jpg 624 416 [] https://torontolife.com/style/toronto-store-guide-likely-general/slide/toronto-store-guide-likely-general-08/ toronto-store-guide-likely-general-08 0 0
(Image: Erin Simkin)
224541 Sleeping grizzly bean bag, $295 (Image: Erin Simkin) Store Guide: Likely General Store Guide: Likely General https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-09-96x96.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-09.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-09.jpg 416 624 [] https://torontolife.com/style/toronto-store-guide-likely-general/slide/toronto-store-guide-likely-general-09/ toronto-store-guide-likely-general-09 0 0
(Image: Erin Simkin)
224542 <strong> Komono’</strong>s retro-futuristic watches, $100–$130 (Image: Erin Simkin) Store Guide: Likely General Store Guide: Likely General https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-10-96x96.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-10.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-10.jpg 624 416 [] https://torontolife.com/style/toronto-store-guide-likely-general/slide/toronto-store-guide-likely-general-10/ toronto-store-guide-likely-general-10 0 0
(Image: Erin Simkin)
224543 <strong>Vintage Confections’</strong> custom lollipops, including treats that look like eyes and planets, and ones with the Likely General logo, $2.25.–$2.50 (Image: Erin Simkin) Store Guide: Likely General Store Guide: Likely General https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-11-96x96.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-11.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-11.jpg 624 416 [] https://torontolife.com/style/toronto-store-guide-likely-general/slide/toronto-store-guide-likely-general-11/ toronto-store-guide-likely-general-11 0 0
(Image: Erin Simkin)
224544 <strong>Gather Jewelry </strong>earrings, $58; and necklaces, $62 and $65. Cactus, $21 (Image: Erin Simkin) Store Guide: Likely General Store Guide: Likely General https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-12-96x96.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-12.jpg https://torontolife.com/wp-content/uploads/2013/07/toronto-store-guide-likely-general-12.jpg 416 624 [] https://torontolife.com/style/toronto-store-guide-likely-general/slide/toronto-store-guide-likely-general-12/ toronto-store-guide-likely-general-12 0 0
(Image: Erin Simkin)