Joe Fresh confirms rumour that it’s about to open in New York City
Joe Fresh, the Canadian staple of affordable basics, has confirmed the long-standing rumour that it will be opening its first international outpost in New York City, according to a media release from the company. Set to open in fall 2011 at Fifth Avenue and 43rd Street, the glass and aluminum building (once a Chase Manhattan bank) will be remodelled with new fixtures and a white finish. Joe Fresh also plans to open 20 stand-alone stores in Canada in the coming months, with two new stores slated for Toronto openings by late 2011. Torontonians are anxiously awaiting their first J. Crew, Target, Intermix and downtown Marshalls—we only hope the Americans will get as excited for low-priced cardigans and camisoles.