Torontonians who are shaking up the tech sector

Company HQ: Sherbourne and Dundas Founded: 2017 Staff: 4

How it works: “When a user visits a bar or hotel, the app gives them a list of the venue’s decor. If they see something they like—whether it’s a glass, lamp or chair—they can order it straight to their door. That way, people can try things in real life before making a purchase.”

Eureka moment: “I’m a long-time Airbnb host. A few years ago, a German couple stayed in one of my apartments. They fell in love with my oven mitts, so I gave the pair to them as a gift. That got me thinking about how practical it would be if people could buy what they see wherever they go. I updated my listings to say that everything in the apartments was for sale and guests bought all sorts of things.”

How much you spent initially: “Airbnb has indirectly financed my entire project. I’ve invested $200,000, all of which I made off my four listings.”

Your turning point: “When I started involving interior designers. I wanted to make sure that I was including the most high-quality products on the app, so I flew to trade shows in London, Paris and New York to make those connections.”

Your big-time backers: “It’s just me. I know a lot of start-ups go to venture capitalists for investments, but I want to do as much as I can on my own first.”

Tech Jargon you hate: “Everyone who runs a business these days is called an ‘entrepreneur,’ but the real entrepreneurs go all-in.”

Past life: “There was a point when I was a full-time Airbnb host. Other than that, I spent half a decade working in tech and a bit of time in hospitality.”

The worst advice you’ve received: “Money is the most important part of running a business.”

The best advice you’ve received: “Don’t spend too much time seeking other people’s advice. That knowledge comes from their experiences, and you should focus on your own.”

If you weren’t running a start-up: “I’d be travelling the world.”

Your go-to office attire: “My rock and roll outfit: velvet boots, ripped jeans, a leather jacket and a custom-made hat.”

App you can’t live without: “HotelTonight. I travel a lot and use it for last-minute bookings.”

Your tech role model: “Elon Musk. He’s basically Superman when it comes to getting shit done.”