The cardboard complaint: Domino’s Pizza admits defeat, stalks unhappy customers
Mocked by food lovers and the stars of its own commercials (the Simpsons), Domino’s is attempting to revive its brand by admitting that its pizza sucks. Step one is an on-line campaign called Pizza Turnaround, which includes a video of Domino’s employees facing customer complaints. “Worst excuse for pizza,” reads the company’s marketing director as ominous music plays in the background. The frequency of the use of the word “cardboard” is hilariously, if not alarmingly, high.
Midway into the video, things perk up as chefs energetically emphasize that they’re changing the recipes to please dissatisfied customers. “We’ve got garlic in here, we’ve got oregano, we’ve got basil, we’ve got [beep] and a little bit of red pepper,” says one chef about the new sauce. The beep was intended to keep one of the sauce’s ingredients a secret, but it’s unintentionally funny nonetheless. This makes us—and Stephen Colbert—wonder: what was in it before?
The last scene of the video involves two Domino’s employees, map in tow, driving to a dissatisfied customer’s house to surprise her with the new pizza. The video then fades to black, requiring viewers to return to see the customer’s reaction and (we’re predicting) her subsequent request for a restraining order.
23 thoughts on “The cardboard complaint: Domino’s Pizza admits defeat, stalks unhappy customers”
Is the new recipe available in Canada? I’ve always loved Domino’s – it’s the Gucci of take-out pizzas (Tom Ford era)
Odd…the Domino’s here in Orillia makes excellent pizza. Most popular pizzeria in the area! Just had it the other night for dinner actually.
They have their “new” pizza in Alabama. As if things weren’t lousy enough in Alabama. Their old pizza was pretty good here but we will NEVER order another Dominos pizza. We returned their new pizzas because they were absolute garbage. There are very skimpy toppings (luckily) because what was there was disgusting. The crust is terrible and they consider this an improvement??! There were no redeeming parts of these pizzas (we ordered 2) and we took them back. Too bad. We used to like Dominos. Never again.
You do realize that you don’t have to order the new type of pizza right?
You can still have them make the old kind for the next couple of months I’m guessing.
Just tell them you don’t want the new “hand-tossed” pizza.
I think it tastes ten times better than what they used to serve. The sauce tastes, better, the dough and crust tastes better and I don’t throw the crusts away anymore.
Though it’s not available in Canada yet. It’s US only.
They have NOT changed in Canada – I sent an e-mail inquiry to Domino’s and received a reply that the commercial was U.S., changes only reflect USA, Domino’s Canada has always used superior products and dough and sauce recipes were always independent, etc.
Since I wasn’t a fan of the Canadian Domino’s pizza anyway, since they’re not doing any changes here nor having any special offers, why should I bother ordering from them?
I don’t like DOMINO’S pizza i have tried a tone of locations in Edmonton Alberta and they even send me 10 dollars off and i keep throwing them in the trash cause thats what their worth to me less than their pizza if you live in Canada then don’t bother with them they have very little toppings and a huge thick crust that taste like paper its not good take my word on it don’t waste your hard earned money on this product just eat your check book it has a better flavor
Domino’s is great if you like eating blood soaked diapers topped with dog barf.
I find dominos canada to be very inconsistent I have lived in several major citys in canada and it is different in every city for example in thunder bay, on I find it good not great but good, in niagara falls it was great and in london on and toronto the ones i tried were all terrible in winnipeg it was good again and in vancouver it was ok but nowhere has it been as good as niagara falls now I am living in victoria bc and havent tried it here yet cause there are several local pizza joints here that are great they really need to get there sh*t together in canada.
I live just east of Toronto and was quite delighted to hear of Domino’s new pizza, it looked good and read all the raving reviews so I decided to call up and order a pie. I called up and some nice lady answered, I asked “Do you have that new pizza that everyone is talking about, saying that it was much better then the cardboard crap you had before?” The lady responded that they “still had the old cardboard crap” and that Domino’s in Canada was sticking with the old stuff.
What complete craziness is going on here? Here Domino’s is bashing and making fun of their “old crap” and Domino’s Canada is still serving this pizza lol Talk about taking your customers for fools! Now I know why I drive an hour east for Papa Johns.
I emailed Domino’s customer service and asked when (or if) the new receipe would be in Canada, here is the reply I received:
“The commercial is a U.S based commercial. Domino’s Pizza in Canada has always used superior products. Our dough, cheese, sauce and pizza ingredients are of very high quality.”
The changes only reflect the USA. Our ingredients are all of very high standards and our dough and sauce recipes have always been independent of how they are produced in the United States. The Cheese we use in Canada meets very high standards set by the Canadian Dairy Board.
Give us a try!!
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I live in Wisconsin, and I thought I would give them a try after they said they made big changes. I was wrong! the pizza was the same as before, Crap! This has to be the worst pizza ever,I ordered the hand tossed it had a mushy layer between the sauce and the crust. I was so mad and not only the pizza sucked I also ordered wings which were not even heated all the way through, It was a carry out, they said 15 minutes and I was even early and they were wrapped in foil so why were they cold? What a waste of money and I will never order again, ever! They sucked before and still do!
CRAP ! CRAP ! CRAP ! CRAP!
Worst pizza around! most of the frozen pizza’s at the store are better, threw out a large after having two pieces and I only ate two because I was very hungry, the wings I re- heated because they were cold, and they were not cold because of me, I live around the corner from them.
They have no new recipe because it tasted the same as before
first of off, David Brandon & Patrick J. Doyle , You didn’t get it right, I don’t know if you researched the dough formula correctly in the company history , also the sauce formula,.
The Dough Formula when I Started in 1986 at Store # 5091 ” Defunct from hurricane andrew 1992 ” was totally different from when the cronies at ” Bain Captital ” bought Tom Monaghan out,
this dough required it to be docked using a dough docker on a mat,. this was used until a few months before they introduced Pan pizza,.
reasons for this slight change which altered the quailty of the pizza’s / made it a little slightly blunt .. was so that it would make it easyer to sell there new pan pizza product,. since that time and the time a left the comapany.. there were a few slight changes again that had been done for one reason or the other, to make the dough proof slower etc and so on,.
the sauce was changed a few times, from the time I had first started in 1986, at that time it came in cans the same size as the black olive cans,. Then later on they put it in plastic sauce bags,. Then the changed that,
they started sending it in the sauce bags as a consentrated paste that we had to mix in a lager mixing bucket in the store using water that was filtered out,.
then about a year or so after that they changed it once again saying it was the same scauce we has before that we didn’t mix,. but this sauce was much more hoter in taste and didn’t help the pizza quaility, I left the company in Jan 1998.. before there was any talk going around in the stores of bain captital buying out Tom Monaghan.
also another thing, they improved the pizza’s for a short time buy not using the Frozen cheese, by using the unfrozen brand,. I don’t Care what QLC says.. it changes the flavor and back quaility of the Cheese,. but as normal someone wanting to save a few cents decided to change it back over to the frozen cheese again.. it lowered the taste quaility once again.
In my own opinion.. looking back at just how the sauce had changed something tell’s me that Monaghan was planing on selling the company and had possible plans of starting another pizza company later on which he must have decided not to do ,.
P.S. even using the corn meal effects the preception and taste of a pizza, they even use to use flower on pizza’s until 1993. I’ve noticed this since PJ’s does use a flower mixture before the finger dock out the dough patty, and yes it does effect and alter a pizza pie.
if dominoes is interested in a recipe that turns any pizza hater into a pizza lover in just one bite ,his partner is waiting for a call.just direct me to the nearest chain for a real demonstration & taste test with any pizza hater.
I had a bad experience from sasthamangalam dominos.. Customer care at sasthamagalam, Trivandrum is pathetic… I strongly recommend not to opt sasthamangalam dominos
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Very very bad pizza… I dont kow where they get their cheese from or the ingredients… million dollar company name with a yucky pizza production.. Found even a blonde’s hair inside my pizza… That cost me $17 plus taxes… SO MAD!!!
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