Mickey’s pushing mushrooms: Disney sells out to big veggie

Proving that children are an easily swayed mass of consumption, Disney is now shilling fresh vegetables and seeing major success. The Times-Columnist reports, “Although Imagination Farms, the licensee for Disney Garden, won’t reveal dollar figures, the company reports sales of more than 10 million servings of fresh produce in Canada last year through the Disney Garden line.” And, apparently, Canadian sales are up 300 per cent over last year. That’s a lot of Nemo-coloured oranges.

We are happy that Disney is helping kids eat fruits and vegetables instead of promoting Happy Meals and ADHD-inducing cereals, but we were initially concerned about the characters being used. From the Times-Colonist: “Even baby cucumbers branded with Zac Efron’s baby face.” Are we being Freudian, or is there not something disturbing about Efron selling tiny phallic symbols?

• Disney does vegetables [Times-Columnist]
• Disney Gardens