Google launches “new” reverse-image search engine—three years after a Toronto tech company did it first
Three years ago, Leila Boujnane’s Idée Inc. developed an oh-so-cool reverse-image search engine called TinEye. At the time, Boujnane knew she’d created something big. Essentially, TinEye allows users to trace an image to its source and find out whether a modified version or higher-resolution alternative is available. But now, her something is Google’s something—the latest evolution of Google Inc.’s Google Google project—meaning Boujnane’s cutting-edge idea is about to get a heck of a lot bigger, and fast.
The Financial Post has the story:
For many technology startups, the prospect of a technology giant co-opting their creation, building it into their core platform and rolling it out to their millions of existing users is nothing short of a nightmare.
But Ms. Boujnane doesn’t see it that way. Instead, she feels that her company’s strategy of licensing its technology to businesses differentiates it from Google, a consumer search engine.
“Google has put searching by image at the future of search,” she said.
“This is no longer a nice-to-have feature, it is a must-have feature, which will drive mobile commerce and enterprise search. Good for Google. Good for us.”
Could Boujnane’s reaction be more typically Toronto? We think not.
I knew google was doing this way, way, way back. That they didn’t release it until now is really no reason to assume Google stole Boujane’s idea, or that she came up with it first anyway. I had even seen demos showing how this feature would work once it made it was up and running.
Google didn’t. They actually stole somebody else’s idea.
Goes to show that Toronto startups have a lot to offer to the world with all the new apps and technology coming out of Silicon Valley Toronto !