Joe Fresh will be sold in 700 J.C. Penney locations across the U.S.

Joe Fresh will be sold in 700 J.C. Penney locations across the U.S.

Joe Fresh will be sold in 700 J.C. Penney locations across the U.S.

A shot from the Joe Fresh fall/winter 2012 runway show (Image: Jenna Marie Wakani) 

As American heavyweights Target and Nordstrom prep for the Canadian market, Joe Fresh is continuing its efforts to conquer the U.S., with plans for in-store shops in almost 700 J.C. Penney locations across the country. The Loblaw-owned brand already has several stand-alone locations in the New York area, including a flagship on Fifth Avenue that won kudos from Michael Bloomberg. Its newest foray into America will focus solely on Joe Mimran’s budget-friendly women’s line, and its rollout is set to start in April 2013. We hope Americans are fond of the colour orange. [Globe and Mail]