Why Momofuku’s David Chang thinks Yelp reviews are dumb
David Chang knows his fast food, so it makes sense that he’s signed on as the official Northeastern U.S. “burrito scout” for ESPN blog FiveThirtyEight, which is currently conducting a rigorous, March Madness–style search for the country’s top burrito (and, in the process, examining the relative reliability of crowdsourced recommendations versus other sources of data). Chang recently spoke with the site about his personal views on user-generated restaurant reviews, particularly those on Yelp. To put it concisely, he’s not a fan. Here’s what he had to say:
I’m just going to come out and say: Most of the Yelp reviews are wrong. They just are. Yelp is great for finding information if you forgot the address of a place. […] But for the most part, no chef is going to take a Yelper’s review seriously, even though they might read them.
The problem with Yelpers, according to Chang? They take everything way too personally, and usually don’t know what they’re talking about.
The best analogy I can give is fantasy sports or lawn-chair stockbrokers. For the most part, unless you’re really studying the stats and you’re a former football player or baseball player and know the industry inside and out, it’s most likely that your insights aren’t that great.
Chang’s 12 restaurants across North America have pretty solid reviews on Yelp—but that’s nothing a few hundred outraged, vindictive Yelpers can’t change. You can read the full interview here.