VIDEO: Target Canada employees apologize for disappointing shoppers
In a desperate attempt to win back frustrated shoppers, Target Canada, clearly in full crisis-management mode, has created a heartfelt apology video, which is embedded above. In the clip, a number of Target employees are surprisingly frank about how they’ve messed up. It’s Damien Liddle, Target’s senior corporate counsel, who sums it up best: “Maybe we didn’t put our best foot forward when we entered into Canada,” he says. “Certainly we know we’ve disappointed our Canadian guests.” But of course, because it’s a promotional ad, the underlying message is a positive one. (As a member of the brand team says, “We’re headed in the right direction now, for sure.”) Putting human faces on the issues is a clever move, and might even make shoppers pity the company’s hardworking employees. After all, everyone loves a comeback story.
![](http://www.facebook.com/sharer.php?u=https://torontolife.com/style/video-watch-target-canada-employees-apologize-disappointing-shoppers/&title=VIDEO: Target Canada employees apologize for disappointing shoppers&picture=https://torontolife.com/wp-content/uploads/2014/05/targetcanada-624x395.jpg&description=
In a desperate attempt to win back frustrated shoppers, Target Canada, clearly in full crisis-management mode, has created a heartfelt apology video, which is embedded above. In the clip, a number of Target employees are surprisingly frank about how they've messed up. It's Damien Liddle, Target's senior corporate counsel, who sums it up best: “Maybe we didn't put our best foot forward when we entered into Canada," he says. "Certainly we know we've disappointed our Canadian guests.” But of course, because it's a promotional ad, the underlying message is a positive one. (As a member of the brand team says, “We're headed in the right direction now, for sure.”) Putting human faces on the issues is a clever move, and might even make shoppers pity the company's hardworking employees. After all, everyone loves a comeback story.){kind=link}
oh fuck this piece of shit company
… and the floodgates of ignorance opens.
why are the empolyees apologizing?
Target executives should be apologizing for paying them so poorly.
target and Wal-Mart are both garbage…..they pay their employees garbage and give them no benefits, all those 2 companies do is just fill their greedy pockets….I shop Canadian stores and grocers first…..
walmart and target are garbage…..Wal-Mart is worse though …..
“Guests?” There’s an outside chance I might one day be a customer but a “guest”???!!! Nope. I don’t charge my guests.
You’re a c*nt
You’re a c*nt
You’re a stupid c*nt
I’ve never had anything but positive experiences with team members in any target stores in canada
Customer = one who buys
Guest = a returning customer; someone that is invited into your establishment
It’s a widely used term in the Hospitality industry. I’m sure you would charge a hotel “guest”, wouldn’t you? I like the fact that they are using the word guest. It has a better feeling. They are striving to make us feel welcome. I’ll have to listen to it again, but I don’t recall anyone saying “We’re sorry” or “we apologize”. Therefore, I don’t take it as an apology.
is that it you stupid American..lol….
Make it a Target store then (like in the States), not a Zellers. All the suppliers are the old Zellers suppliers and over-priced.
Not an American you stupid twat
The company should apologize for not bringing the plus sized line. And also pay the employees more. And also for being shittier than wal-mart in terms of price.
yes you are shit head…..
And you are a shitty bum fart cucky HOLE
your busted you little American peasant….from the wii u site….dummy….
Again, not American you cowardly fookhead
yes you are you little shit….
big mouth on the net…. ;p
typical American just talk…..
Live in Alberta asswipe. You got some action to prove you aren’t just talk, needle-dick?
it’s still marketingbullshitese, though :)
Target is doomed in Canada. Get out now before it’s too late!
B.S. is a big part of the problem in big retail.
keep talking internet warrior…..you American trash….
and you keep talking to, big brave man behind your computer. I bet you can’t fight your way out of a wet paper bag. I guess I can live in Poland if you say so, and you can live in a homeless man’s anus if I say so.
I don’t like the store either, but what would happen if everyone on the earth farted at exactly the same time?
Financial statements/forecasts.
Wow, I never imagined mass flatulence would trigger such economic reports and studies.
are you still talking wimp ,what no job and no girlfriend hey wimp lol……keep using your hand in net porn ……..your on here 24 hours a day…pathetic little b^tch….
you Americans are a joke…..just reading some of your posts…little American queer ……how you hate Canada ………
prove I live in the US. but you are too busy taking your dad’s dick in your ass to bother.
does this comment ring a bell you broke smelly American?
Blapper • 21 hours ago
If we were going to give Canada an enema, Ontario is where we’d stick the hose. And Wynne is the a s shole we’d stick it in.
Oh so because I hate Ontario I live in the states. I’m in Calgary you fucking dumb cunt. Fuck, did your Mom drop you on your head too many times when you were a baby. Probably because you were so fucking ugly. Too bad your Dad hadn’t just taken you out in the back 40 and drown you, you stupid sorry sack of shit. I hope some gang banger in a drive by fills your stupid fucking head with bullets.
are you stupid ? you cant read what you posted you American imbecile…lol did you not read this part of your story….
If we were going to give Canada an enema
…..
blah blah blah internet warrior…..no girlfriend hey lololol your on here day and night posting…,,loser…..
I can say that and still live in Canada, knob.
Target failed in their first step into the Canadian market due to lack-luster sales, empty shelves, no promotions, high prices! This had nothing to do with the store employees but poor management at Target’s head offices in Canada & U.S. I thought the employees were pleasant and trying their best.
Target also need to improve holiday lines – Halloween merchandise – it was virtually non-event compared to their competition. Christmas merchandise was better but needs much improvement. Too much wrapping paper and not enough of everything else.
Let’s see if their second coming makes an impact!
I agree. I didnt like that term at all. But im willing to forgive “that” particular misstep.