Store Guide: Blue Button Shop brings sophisticated Japanese clothing and accessories to Dundas West
Name: Blue Button Shop
Sells: Men’s and women’s clothing, accessories, grooming products and home goods
Contact info: 1499 Dundas St. W., 647-606-3270, bluebuttonshop.com
Hours: Mon–Sa 12–7, Sun 12–5
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Canadian- and Italian-themed boutiques have both already been done, but Blue Button Shop, on Dundas and Dufferin, is Toronto’s first store dedicated to the “Otona” (or “adult”) style out of Japan. Here, the refined aesthetic translates into lots of stripes, muted colours, natural fabrics and quirky details like pockets shaped like birds or stitched-in hidden messages. Like in similar boutiques in Japan, nearly all of the wares are unisex.
The almost entirely Japanese slate of brands includes several with cult followings, such as Evam Eva, Rulezpeeps and Is-ness. To complement the breezy clothing, owner Brian Cheuk also carries a range of tough canvas totes and messenger bags ($250—$489), trendy, vintage-inspired eyewear by .efiLevol and Verynerd ($289—$379) and socks by Digawel and Superior Labor that, though made in Japan, look equipped for Canadian winters.