Store Guide: Craft and Guile, a trendy new women’s boutique in Yorkville
Store Guide: Craft and Guile, a trendy new women’s boutique in Yorkville
Name: Craft and Guile
Sells: Women’s clothing and jewellery, and vintage designer bags and shoes
Contact info: 70 Yorkville Ave., 416-924-4369, craftandguile.com
Hours: Su–W 11–6, Th–Sa 11–8
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Craft and Guile, a womenswear boutique that soft-opened on Yorkville Avenue on Saturday, caters to the twenty-somethings in the nearby condo towers, rather than the society dames who venture south from Rosedale to shop. The merchandise includes brands favoured by Nicole Ritchie and the Kardashian sisters, and is squarely on-trend (right now, that means peplums, faux-leather accents and pastel mint and pink). Label junkies can also find—or consign—vintage shoes and handbags, like Gucci and Louboutin pumps ($400-$750) and Balenciaga and Chanel bags ($600 and $3,100, respectively).
First-time store owner Chloe Liu is a fan of nearby upmarket institution TNT and says she looks for pieces that are equally well-made, but at a slightly lower price point. The focus is on up-and-coming brands, largely out of the U.S. and Paris, and Craft and Guile is currently the sole Canadian carrier of labels like New York’s Generation Love and L.A.’s Harlyn. This spring, the store will also have some high-end designs from Russian line Lublu Kira Plastinina and, next fall, down jackets from Pyrenex—though we wonder if the latter will catch on in this Canada Goose-fixated city.
See inside Craft and Guile »
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- Vintage Chanel bag, $3,100
- (Image: Erin Seaman)
- Store Guide: Craft and Guile
- Store Guide: Craft and Guile
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- <strong>Harlyn</strong> silk peplum top, $145
- (Image: Erin Seaman)
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- Store Guide: Craft and Guile
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- Craft and Guile is currently the only Canadian boutique carrying Los Angeles brand <strong>Harlyn.</strong> Red silk dress, $229
- (Image: Erin Seaman)
- Store Guide: Craft and Guile
- Store Guide: Craft and Guile
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- <strong>Edward Achour</strong> jacket, $1699
- (Image: Erin Seaman)
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- Store Guide: Craft and Guile
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- All of <strong>Edward Achour’</strong>s garments are handmade in Paris. Dress, $799 and jacket, $1200
- (Image: Erin Seaman)
- Store Guide: Craft and Guile
- Store Guide: Craft and Guile
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- Little black dress by <strong>Jayee,</strong> $129
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- Store Guide: Craft and Guile
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- Silk trench by Los Angeles-based label <strong>Line and Dot,</strong> $152
- (Image: Erin Seaman)
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- Store Guide: Craft and Guile
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- Blouse with faux-leather sleeves by <strong>Generation Love,</strong> a favourite of the Kardashian sisters. $199
- (Image: Erin Seaman)
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- Store Guide: Craft and Guile
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- The boutique is the only store in Canada carrying <strong>Hartford, </strong>the French label that makes the anchor tees on the table
- (Image: Erin Seaman)
- Store Guide: Craft and Guile
- Store Guide: Craft and Guile
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- Craft and Guile also consigns designer bags and shoes, taking a 25 per cent fee
- (Image: Erin Seaman)
- Store Guide: Craft and Guile
- Store Guide: Craft and Guile
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- While the focus is on up-and-coming brands, there are also a few established labels like <strong>Wildfox </strong>and <strong>Black Orchid</strong>
- (Image: Erin Seaman)
- Store Guide: Craft and Guile
- Store Guide: Craft and Guile
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- The small boutique is on Yorkville Avenue just west of Bay Street
- (Image: Erin Seaman)
- Store Guide: Craft and Guile
- Store Guide: Craft and Guile
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. Label junkies can also find—or consign—vintage shoes and handbags, like Gucci and Louboutin pumps ($400-$750) and Balenciaga and Chanel bags ($600 and $3,100, respectively).
First-time store owner Chloe Liu is a fan of nearby upmarket institution TNT and says she looks for pieces that are equally well-made, but at a slightly lower price point. The focus is on up-and-coming brands, largely out of the U.S. and Paris, and Craft and Guile is currently the sole Canadian carrier of labels like New York’s Generation Love and L.A.’s Harlyn. This spring, the store will also have some high-end designs from Russian line Lublu Kira Plastinina and, next fall, down jackets from Pyrenex—though we wonder if the latter will catch on in this Canada Goose-fixated city.
See inside Craft and Guile »
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Thanks for the beautiful pictures of our store. We hope we provide great service and great fashions to the fabulous woman of Toronto!