Just opened: Hugo Boss debuts Yorkville flagship
The Mink Mile’s newest resident is Hugo Boss. The office wear outfitter recently opened a store on Bloor Street, where Bemelmans bar once stood, and fêted it last week with an A-list party catered by North 44° and attended by the likes of Atom Egoyan, Suzanne Boyd and Shinan Govani.
The hoopla is over the company’s first Canadian flagship, which has been designed in a new Hugo Boss look to be adopted by all future flagships across the world. The space is awash in greys, creams and black, which makes for an impressive, if a bit sterile, first impression. Halfway through the shop is a grand circular staircase underneath a modernist chandelier of rectangular hanging lights.
The merchandise will appeal most to high-rolling businessmen with an affinity for golf. Downstairs, there are a rainbow of polos ($95) and a flashy golf bag ($550) and umbrella ($185); upstairs is the suiting boutique, which carries younger, slim silhouettes, as well as more traditional cuts. We spotted a gorgeous slim-cut blue wool blazer, in the vein of Etro and Paul Smith, with a light blue polka-dot lining ($695). Aspiring Gordon Gekkos can pick up the Boss brand humidor, loaded with three Cohibas and sporting a leather exterior ($2,895); it’s one of only two available in Canada.
Womenswear, which used to be found at the store on Cumberland, has moved to this location; the old Cumberland location houses the more avant-garde Hugo line. The third floor holds an event space with patio—expect it to be in full swing during next year’s TIFF.
Hugo Boss, 83 Bloor St. W. (at Bay), 416-925-2677, hugoboss.com.