Just opened: Hugo Boss debuts Yorkville flagship

The Mink Mile’s newest resident is Hugo Boss. The office wear outfitter recently opened a store on Bloor Street, where Bemelmans bar once stood, and fêted it last week with an A-list party catered by North 44° and attended by the likes of Atom Egoyan, Suzanne Boyd and Shinan Govani.

The hoopla is over the company’s first Canadian flagship, which has been designed in a new Hugo Boss look to be adopted by all future flagships across the world. The space is awash in greys, creams and black, which makes for an impressive, if a bit sterile, first impression. Halfway through the shop is a grand circular staircase underneath a modernist chandelier of rectangular hanging lights.

The merchandise will appeal most to high-rolling businessmen with an affinity for golf. Downstairs, there are a rainbow of polos ($95) and a flashy golf bag ($550) and umbrella ($185); upstairs is the suiting boutique, which carries younger, slim silhouettes, as well as more traditional cuts. We spotted a gorgeous slim-cut blue wool blazer, in the vein of Etro and Paul Smith, with a light blue polka-dot lining ($695). Aspiring Gordon Gekkos can pick up the Boss brand humidor, loaded with three Cohibas and sporting a leather exterior ($2,895); it’s one of only two available in Canada.