PHOTO: The Leafs’ Joffrey Lupul, David Clarkson and Jonathan Bernier look dreamy for John Varvatos menswear

Typically, we see professional hockey players during post-game interviews, with sweaty helmet hair and a chipped tooth or two. A new John Varvatos ad campaign shows three of the Toronto Maple Leafs’ most strapping players—Joffrey Lupul, David Clarkson and Jonathan Bernier—in a dreamy new light. The photo series, titled “Hometown Heroes,” displays all three players dressed head-to-toe in Varvatos’s edgy-but-elegant designs, with the perfect coifs and brooding stares to match. There’s Lupul, shooting pool in a chic tweed overcoat, and a scarf-clad Bernier leaning casually against a window frame. Our favourite shot shows all three players strutting Entourage-style through a set of double glass doors. If you thought these guys were hunky before, you might want to peruse the entire campaign, which is available here.
That’s Clarkson shooting pool, not Lupul.