PHOTO: The Leafs’ Joffrey Lupul, David Clarkson and Jonathan Bernier look dreamy for John Varvatos menswear

Typically, we see professional hockey players during post-game interviews, with sweaty helmet hair and a chipped tooth or two. A new John Varvatos ad campaign shows three of the Toronto Maple Leafs’ most strapping players—Joffrey Lupul, David Clarkson and Jonathan Bernier—in a dreamy new light. The photo series, titled “Hometown Heroes,” displays all three players dressed head-to-toe in Varvatos’s edgy-but-elegant designs, with the perfect coifs and brooding stares to match. There’s Lupul, shooting pool in a chic tweed overcoat, and a scarf-clad Bernier leaning casually against a window frame. Our favourite shot shows all three players strutting Entourage-style through a set of double glass doors. If you thought these guys were hunky before, you might want to peruse the entire campaign, which is available here.