Joe Fresh considering New York location

While Canadians await American cheapo chain Target, New Yorkers looking for a taste of Canadian style (you know, besides all the urban lumberjacks running around Manhattan) could soon get their very own Joe Fresh store. According to the New York Post, the Loblaw-owned retailer is rumoured to be the front runner for retail space at 5th and 43rd in New York City, with the North Face and the NBA store also bidding for a spot in the 29,000-square-foot triplex.

Right around the corner from the old New York fashion week stomping ground of Bryant Park, Joe Fresh would be a good distance (20 blocks, to be exact) from more upscale retailers like Neiman Marcus and Bergdorf Goodman, but the free-standing store will have come a far way from the frozen food–adjacent racks at the Superstore if the deal goes through. Finally, a chance for Torontonians to reverse that often heard New York line: “Actually, we had it here first.”

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See the photos from the recent Joe Fresh Style fashion show >>