Introducing: Seventy Seven, Pink Tartan’s first Toronto store

Introducing: Seventy Seven, Pink Tartan's first Toronto store

The place: Pink Tartan has opened its first stand-alone store in one of the city’s oldest buildings, at Yorkville and Bellair. Built in 1837, the townhouse was once home to the Village of Yorkville’s sheriff (and a jail cell), but today, with fresh flowers, sand-coloured hardwood and wallpaper that looks like grey muslin, the two-floor space is less Alcatraz and more Alsace—the boutique feels like a sunny atelier somewhere in France.

The stuff: Obviously, Pink Tartan’s wares line the racks, mostly from the fall-winter 2010 collection, like pleated camel miniskirts ($295), ivory sweaters adorned with strings of pearls ($295) and a coyote shrug ($595) with flecks of grey, silver, black and white. Beyond the namesake line, designer and store owner Kimberley Newport-Mimran has stuffed the shop full of covetable items, like the fur pieces from Izma, the recently launched brainchild of Izzy Camilleri and Adrian Mainella, such as a long draped coyote shawl ($3,595) and a daring espresso-hued fur dress with pockets ($2,995). We liked the short robes in touchable cotton by Skin ($249), and the peach Sinclaire cocktail dress ($395) would make a smart holiday season alternative to the Lanvin H&M clothes we’ll see on dozens of partygoers.

The shoppers: Yorkville yuppies stopping in on their way to lunch at the Holts Café, Pink Tartan devotees and, on our visit, Newport-Mimran’s fashion hubby Joe Mimran, Mr. Joe Fresh himself, who chatted with store patrons and staff.

Our favourite things: Though the clothing selection is well edited, we found ourselves drawn to the accessories. Napkins from Fog Linen ($25), in surprisingly macho prints, like herringbone and windowpane checks, are stylish replacements for paper towels; and Fog totes ($70) are a more glam alternative to that reusable Loblaws bag you’ve been carting around. For diva babies no longer satisfied with nearby Jacadi’s offerings, the baby basket by Alicia Adams ($479) comes with a cream-coloured alpaca outfit—the ideal thing to catch that other toddler’s eye.

Seventy Seven, 77 Yorkville Ave., 416-967-7700,


Sign up for This City, our free newsletter about everything that matters right now in Toronto politics, sports, business, culture, society and more.

By signing up, you agree to our terms of use and privacy policy.
You may unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


Big Stories

These are Toronto’s best new restaurants of 2024
Food & Drink

These are Toronto’s best new restaurants of 2024