Dsquared sends cigarettes down the catwalk (oh, and some models, too)

Dsquared boys Dean and Dan Caten like a bit of catwalk gimmickry—remember the bloody models and the bottles of beer? Hence our total lack of surprise that they sent models toting cigarettes down the runway at their fall 2012 ready-to-wear show in Milan on Monday. Sure, the lit ciggies in custom-bejewelled holders fit with the collection’s early-’60s vibe, but we’re betting they were more about generating news stories. Besides, Dean and Dan are late to the trend: the studs of Mad Men have been glamourizing smoking for a while, and Kate Moss puffed her way down a catwalk last year. Come on guys, we thought you were fashion forward.