Drake appropriates Toronto’s logo, while Twitter borrows Ontario’s slogan
Some savvy marketers at San Francisco–based Twitter have accompanied its new redesign (nicknamed “Fly”) with the slogan “yours to discover.” Clearly visible at its promotional site, the catchphrase sounds a tad familiar—probably since it’s appeared on every Ontario licence plate since 1982. When news reached Premier Dalton McGuinty on Thursday, he cracked wise—fittingly—in a tweet: “Twitter launches ‘Yours to Discover’ campaign. I like it—where have I seen that before…”
Meanwhile, Toronto’s Drake took part in a little homage of his own, appropriating the city’s official logo for a billboard at Dufferin Street and Springhurst Avenue. The billboard closely resembles a Toronto “welcome” sign, but instead of a stylized city hall, the artist has substituted his trademark owl symbol. Above Toronto’s population sits the name of Drake’s new album, Take Care, and its release date. The city is aware of both transgressions and seems to be considering action, at least against Drake—if things go well, hopefully some sweet royalty money will be on its way to Toronto coffers.
(Image: Drake, Brennan Schnell)