Residents of the East Danforth—an area long euphemistically dubbed “in transition”—are banking on a series of pop-up shops to help increase its vibrancy. Copying a model that has proved successful in Newcastle, Australia, the local community association convinced four clothing stores and a bakery to take on summer-long leases in previously empty storefronts, with the possibility of staying permanently. Over the weekend, all five pop-ups launched on the stretch between Monarch Park Avenue and Woodbine: Krystle Lee, a clothing store with image consulting services; In This Closet, a women’s apparel thrift store; e-closet, a women’s accessories and apparel shop; Cheap Thrills, a shop selling samples and seconds for men, women, and kids; and Yummy Stuff, a bakery specialising in cookies, cakes and cupcakes.
Krystle Lee, 1517 Danforth Ave., 1 647 284 5154, krystle.ca In This Closet, 1765 Danforth Ave. E-closet, 1801 Danforth Ave., 647-207-0494, ecloset.ca Cheap Thrills, 1811 Danforth Ave. Yummy Stuff, 1938 Danforth Ave., 416 531 9732, yummystuff.ca
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