Coco Rocha is hosting a show about beautiful people and the people who make them beautiful

In a move that proves that looks trump the ability to string sentences together in front of a camera, Rogers Media and L’Oréal Canada have Coco Rocha slated to host the new digital series Canada’s Best Beauty Talent. The six-part reality show will pit homegrown beauty professionals against each other in a quest to see who can make people look the most presentable, in hopes of scoring a spread in some beautiful magazines. It stands to reason that if Rocha’s good enough for New York magazine, then she’s more than qualified for Canadian online content—she can even come up with somewhat catchy jingles on the spot, just in case things get boring. L’Oréal also announced that the Toronto-born model will star in its new international ad campaign for some red hair dye, in which Rocha channels Jessica Rabbit. L’Oréal promises the new shade will bring out “the supermodel vixen in every woman.” We don’t believe them, but we’re convinced people will still enjoy looking at Rocha (she’s everywhere, all the time, so there must be demand).