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Everything inside this year’s ultra-luxe TIFF swag bag

Including $500 sunglasses, an AI-powered toothbrush and nail polishes that match celebs’ zodiac signs

By Rosemary Counter| Photography by Ryan Emberley Photography C/O Kennedy Pollard
Everything inside this year's ultra-luxe TIFF swag bag

There may not be as many A-listers headed to TIFF this year, but the VIPs who do show up will leave with a swanky grab bag of free stuff to eat, drink, wear and enjoy. While it’s not quite on the scale of the Oscars’ $126,000 bags, the designer duffle of goodies is still brimming with covetable products. Below, everything inside the Browns Shoes–sponsored swag bag.


Australian accessories brand Bellroy’s $149 “Lite Duffel”

A chic carry-all Think the TIFF marketing execs would plop their loot into a paper bag? Zero chance. Instead, Australian accessories brand Bellroy’s $149 Lite Duffel—in a stylish black-on-black checker print and with a $50 matching pouch to boot—has ample room to haul everything you’ll need as you party-hop.

Victoria Beckham's shades are the most expensive item in the swag bag

Shades from Posh Spice Celebrity hunters are especially hawk-eyed this time of year. No A-lister is safe without the quintessential selfie-dodging technology: a pair of sunglasses. The most expensive item in the bag is a $522 pair (either chunky squares or aviators) from Victoria Beckham Eyewear.

The swag bag toothbrush is powered by AI

An AI-powered toothbrush It may seem less glam, but what’s sexier than minty-fresh breath? This Philips Sonicare 9900 Prestige brush makes it clear that regular toothbrushes are as D-list as it gets. Available in black, white or Barbie-pink, the $500 high-tech teeth cleaner uses AI to monitor your brushings and send you “scrubbing feedback” via an app on your phone.

Reuda is making sure the celebs are stocked up on Spanish vino

A Spanish sipper If the celebs are planning to cheers to the opening night of all 200-plus feature films at the festival, they’re going to need a lot of wine. Luckily, Rueda is making sure they’re stocked up on Spanish vino. It’s best paired with the big bag of fresh bacon-and-cheddar kernels included in the swag bag, care of the Toronto Popcorn Company.

SodaStream's newest model is included in the TIFF swag bag

Unlimited bubbly water It’s smart to follow up the wine with some hydration—and TIFF would never subject its VIPs to flat water or, god forbid, tap. Luckily, sparking water will flow free, because SodaStream is putting its newest model inside each TIFF swag bag, complete with an adorable vintage handle. Perfect for sipping out of a DavidsTea double-walled glass mug, which is also included.

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The swag bag’s got a pouch of potions from St. Tropez

A tropical tan For celebs who didn’t catch enough rays this summer, the swag bag has a pouch of potions from St. Tropez. The tanning brand has a “Luxe” line that includes an eight-hour mousse and bronze water mist for that sun-kissed, fresh-off-the-beach look without the stained sheets or chemical smells from the self-tanners of yore. They also include the softest tanning application glove that ever was.

These OPI nail polishes correspond to the 12 houses of the zodiac

Astrologically accurate nail colours Each of the VIP gift bags comes with an early look at OPI’s Big Zodiac Energy collection, which launches this fall. The twelve sparkling and metallic shades correspond with the twelve houses of the zodiac. Assuming celebs choose according to their sign, Dakota Johnson will don deep-pink #Virgoals, Maya Hawke will get the pale-pearl Gemini and I, and Jessica Chastain will take home the blood-red Kiss My Aries.

Marc Anthony Hair is giving VIPs a sneak preview of their Define & Hold Flex Gel

Red-carpet-ready hair products Trying to keep multiple hours’ worth of hair styling together in this heatwave is no joke. Thankfully, Canada’s own Marc Anthony Hair is giving VIPs a sneak preview of its upcoming Define and Hold Flex Gel. Also included is the brand’s new Repair Bond and Rescuplex line, to counteract the damage that inevitably comes from all the straightening and curling Hollywood stars are subjected to.

The swag bag includes a fat pile of beauty products from Stila

A full face of makeup Last but not least, the swag bag includes a pile of beauty products from Stila. The paparazzi-ready picks include a jet-black mascara, three Stay All Day liners (lip, liquid and pink for the waterline, if you dare), burgundy Plumping Lip Glaze, a daring gold eyeshadow and the Sculpt and Glow Contour and Highlighter palette.

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