48 spring/summer runway looks Joe Fresh actually produced (and they’re available in stores now)
48 spring/summer runway looks Joe Fresh actually produced (and they’re available in stores now)
A frequent point of contention at Toronto Fashion Week is that a lot of what we see from Joe Fresh (Joe Freezy, to us) is never actually produced. Or if it is produced, a cheaper material is substituted for leather, and it just doesn’t look the same. But Joe Fresh has stepped it up this season. A lot of what’s in stores looks exactly like it did on the runway—and, like always, it’s pretty darn cheap (most pieces are under $100, including shoes). The runway collection dropped yesterday at Freezy’s Queen and Portland, Forest Hill, Maple Leaf Gardens and Queen’s Quay locations, and according to a Joe Fresh rep, Queen and Portland and Forest Hill will have the largest selection. Joe Fresh’s awesome printed pants are in-store, but sadly the colour-blocked button-up is not. And fortunately for womankind, these leather pants have not been produced (though for some reason, this monstrosity made the cut).
Check out all the available runway looks and how much they cost »
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- 138193
- T-top, $39<br /> Leather shorts, $69<br /> Ankle wedges, $69 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- 138192
- Neon blazer, $149<br /> Flare pant, $39<br /> Strap sandal, $59 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- 212w7619-2
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- 138191
- Shirt, $39<br /> Jeans, $49<br /> Strap sandal, $59
- Joe Fresh spring/summer 2012
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- 212w7626-2
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- 138190
- Jacket, $49<br /> Shorts, $39<br /> Shoes, $99 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7633-96x96.jpg
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- 212w7633-2
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- 138189
- Toggled duffle peacoat, $149<br /> Shorts, $39<br /> Ankle wedges, $69 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- 212w7650-2
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- 138188
- Skirt, $89<br /> Leather shoes, $79 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- 212w7662-3
- 0
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- 138187
- Sleeveless shell, $39<br /> Canvas loafer pump, $49 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- 212w7676-2
- 0
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- 138186
- Neon jacket, $189<br /> Shoes, $99 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- https://torontolife.com/wp-content/uploads/2012/05/212W7679.jpg
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- 0
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- 138185
- Jacket, $69<br /> Shoes, $99 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- 138184
- Top, $39<br /> Maxi skirt, $69<br /> Ankle wedge, $69 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- 138183
- Toggle peacoat, $99<br /> Striped cashmere sweater, $99<br /> Shoes, $99 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- 138182
- Shirt, $49<br /> Two-tone jeans, $49<br /> Printed shoes, $49 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7715-96x96.jpg
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- 212w7715-2
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- 138181
- Jacket, $49<br /> Shorts, $19<br /> Shoes, $99 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7721-96x96.jpg
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- 212w7721-2
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- 138180
- Dress, $69<br /> Canvas shoes, $49 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- 212w7736-2
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- 138179
- Dress, $49<br /> Leather shoes, $79 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- 212w7745-2
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- 138178
- Biker jacket, $39<br /> Long skirt, $69<br /> Ankle wedge, $69 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- 212w7756-4
- 0
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- 138177
- Shoes, $99 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7759-96x96.jpg
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- 138176
- Jacket, $199<br /> Dress, $39<br /> Strap sandal, $59 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7766-96x96.jpg
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- 212w7766-2
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- 138175
- Pencil skirt, $49<br /> Canvas shoes, $49 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7775-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7775.jpg
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- 212w7775-3
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- 138174
- Pants, $49<br /> Strap sandal, $59
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7790-96x96.jpg
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- 212w7790-2
- 0
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- 138173
- Crochet top, $39<br /> Leather shoes, $79 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7798-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7798.jpg
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- 212w7798-2
- 0
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- 138172
- Tech jacket, $49<br /> Skirt, $34<br /> Leather shoes, $79 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7804-96x96.jpg
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- 212w7804-3
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- 138171
- Cardigan, $59<br /> Shoes, $99 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7808-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7808.jpg
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- 212w7808-3
- 0
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- 138170
- Crochet dress, $59<br /> Leather shoes, $79 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7814-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7814.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7814.jpg
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- https://torontolife.com/shopping/joe-fresh-spring-summer-2012-runway-collection-in-stores/slide/212w7814-2/
- 212w7814-2
- 0
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- 138169
- Printed blazer, $149 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7828-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7828.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7828.jpg
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- 212w7828-2
- 0
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- 138168
- Lace-up shorts, $29<br /> Ankle wedges, $69 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7837-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7837.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7837.jpg
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- https://torontolife.com/shopping/joe-fresh-spring-summer-2012-runway-collection-in-stores/slide/212w7837-2/
- 212w7837-2
- 0
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- 138167
- Printed blazer, $149<br /> Shoes, $99 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7845-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7845.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7845.jpg
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- https://torontolife.com/shopping/joe-fresh-spring-summer-2012-runway-collection-in-stores/slide/212w7845-2/
- 212w7845-2
- 0
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- 138166
- Sweater, $49 <br /> Shorts, $39<br /> Shoes, $99 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7850-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7850.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7850.jpg
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- 212w7850-2
- 0
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- 138165
- Dress, $29<br /> Strap sandal, $59 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7853-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7853.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7853.jpg
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- 212w7853-4
- 0
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- 138164
- Embellished shirt, $49<br /> Strap sandal, $59 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W78641-96x96.jpg
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- https://torontolife.com/wp-content/uploads/2012/05/212W78641.jpg
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- https://torontolife.com/shopping/joe-fresh-spring-summer-2012-runway-collection-in-stores/slide/212w78641/
- 212w78641
- 0
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- 138163
- Leather skirt, $89<br /> Strap sandal, $59 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7870-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7870.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7870.jpg
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- https://torontolife.com/shopping/joe-fresh-spring-summer-2012-runway-collection-in-stores/slide/212w7870-2/
- 212w7870-2
- 0
- 0
- 138212
- Dot shirt, $49<br /> Pants, $49<br /> Strap sandal, $59 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7877-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7877.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7877.jpg
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- https://torontolife.com/shopping/joe-fresh-spring-summer-2012-runway-collection-in-stores/slide/212w7877-2/
- 212w7877-2
- 0
- 0
- 138161
- Pleated skirt, $49 <br /> Leather shoes, $79 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7888-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7888.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7888.jpg
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- https://torontolife.com/shopping/joe-fresh-spring-summer-2012-runway-collection-in-stores/slide/212w7888-3/
- 212w7888-3
- 0
- 0
- 138160
- Tuxedo shirt, $39 <br /> Printed pant, $39 <br /> Leather shoes, $79 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7894-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7894.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7894.jpg
- 413
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- https://torontolife.com/shopping/joe-fresh-spring-summer-2012-runway-collection-in-stores/slide/212w7894-2/
- 212w7894-2
- 0
- 0
- 138159
- Slim-fit printed pants, $69<br /> Shoes, $99 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W79121-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W79121.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W79121.jpg
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- https://torontolife.com/shopping/joe-fresh-spring-summer-2012-runway-collection-in-stores/slide/212w79121/
- 212w79121
- 0
- 0
- 138158
- Funnel jacket, $69<br /> Strap sandal, $59 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W79171-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W79171.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W79171.jpg
- 413
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- https://torontolife.com/shopping/joe-fresh-spring-summer-2012-runway-collection-in-stores/slide/212w79171/
- 212w79171
- 0
- 0
- 138157
- Dot blouse, $49<br /> Skirt, $69<br /> Canvas shoes, $49 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7921-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7921.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7921.jpg
- 413
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- https://torontolife.com/shopping/joe-fresh-spring-summer-2012-runway-collection-in-stores/slide/212w7921-2/
- 212w7921-2
- 0
- 0
- 138156
- Lace shirt, $39<br /> Bubble skirt, $39 <br /> Canvas shoes, $49 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7931-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7931.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7931.jpg
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- https://torontolife.com/shopping/joe-fresh-spring-summer-2012-runway-collection-in-stores/slide/212w7931-2/
- 212w7931-2
- 0
- 0
- 138155
- Tunic dress, $69<br /> Canvas shoes, $49 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
- https://torontolife.com/wp-content/uploads/2012/05/212W7942-96x96.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7942.jpg
- https://torontolife.com/wp-content/uploads/2012/05/212W7942.jpg
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- Collar dress, $49<br /> Straw purse, $39<br /> Clutch, $39 <br /> Ankle wedges, $69 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- Dress/Jacket, $59 <br /> Strap sandal, $59 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- Eyelet jacket, $39<br /> Leather shoes, $79 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- Dress, $99<br /> Ankle wedges, $69 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- Jacket, $99<br /> Canvas shoes, $40 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- Dress, $49<br /> Ankle wedges, $69 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- Cashmere sweater vest, $79<br /> Slim pants, $69<br /> Shoes, $99
- Joe Fresh spring/summer 2012
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- Block top, $39<br /> Block skirt, $39<br /> Canvas shoes, $49 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- T-shirt, $19<br /> Skirt, $69<br /> Ankle wedges, $69 (Image: Jenna Marie Wakani)
- Joe Fresh spring/summer 2012
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- (Image: Jenna Marie Wakani)
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A frequent point of contention at Toronto Fashion Week is that a lot of what we see from Joe Fresh (Joe Freezy, to us) is never actually produced. Or if it is produced, a cheaper material is substituted for leather, and it just doesn’t look the same. But Joe Fresh has stepped it up this season. A lot of what’s in stores looks exactly like it did on the runway—and, like always, it’s pretty darn cheap (most pieces are under $100, including shoes). The runway collection dropped yesterday at Freezy’s Queen and Portland, Forest Hill, Maple Leaf Gardens and Queen’s Quay locations, and according to a Joe Fresh rep, Queen and Portland and Forest Hill will have the largest selection. Joe Fresh’s awesome printed pants are in-store, but sadly the colour-blocked button-up is not. And fortunately for womankind, these leather pants have not been produced (though for some reason, this monstrosity made the cut).
Check out all the available runway looks and how much they cost »
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Cheap, poor quality, throwaway clothes that years ago I wouldn’t be caught dead wearing. But now, what the heck, I wear them for a season and then donate. And everything always goes on sale, so I never pay full price for anything. ($3 tshirts from last season are the best). I don’t get why they don’t broaden their appeal to us older women (and employ older models in their advertising campaigns), because I see lots of ladies my age (almost 50) and older, in the stores buying their stuff. I know they want to appear hip and cool and all that, but it seems to me they’re ignoring an entire demographic of potential customers.
A lot of the clothes look frumpy on me. I am 5’5″ and 140lbs. Maybe I’m not in the target market, as my husband would say to anything not appealing to the “potential” customer. Oh well, there are other cheap regular offerings elsewhere.
You both sound like you can’t dress yourselves for shit. You don’t need to see yourself in an ad campaign to buy the product. Get over yourself.
As for the frump with the unkind husband – You look frumpy because you are frumpy.
Hey Suzanne sounds like you are quite frustrated yourself!! Must of bought some of Joe Who clothing recently. That line of clothing is worth exactly the right price when it is on sale…
Relax everyone , these clothes are unattractive in design , the fabrics are shoddy and the colours drab. Get thee all to Value Village and put together outfits of your
own making …pay for alterations if needed for lengths and
cuffs.
… and the models look like they’ve been insulted
having to model such dross.
Not bad at all, that t-top and leather shorts from the first image are looking great, i think i will buy them.