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48 spring/summer runway looks Joe Fresh actually produced (and they’re available in stores now)

48 spring/summer runway looks Joe Fresh actually produced (and they’re available in stores now)

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A frequent point of contention at Toronto Fashion Week is that a lot of what we see from Joe Fresh (Joe Freezy, to us) is never actually produced. Or if it is produced, a cheaper material is substituted for leather, and it just doesn’t look the same. But Joe Fresh has stepped it up this season. A lot of what’s in stores looks exactly like it did on the runway—and, like always, it’s pretty darn cheap (most pieces are under $100, including shoes). The runway collection dropped yesterday at Freezy’s Queen and Portland, Forest Hill, Maple Leaf Gardens and Queen’s Quay locations, and according to a Joe Fresh rep, Queen and Portland and Forest Hill will have the largest selection. Joe Fresh’s awesome printed pants are in-store, but sadly the colour-blocked button-up is not. And fortunately for womankind, these leather pants have not been produced (though for some reason, this monstrosity made the cut).

Check out all the available runway looks and how much they cost »

Topics: Joe Fresh Retail Shops Toronto Fashion Week

6 thoughts on “48 spring/summer runway looks Joe Fresh actually produced (and they’re available in stores now)”

  1. Cheap, poor quality, throwaway clothes that years ago I wouldn’t be caught dead wearing. But now, what the heck, I wear them for a season and then donate. And everything always goes on sale, so I never pay full price for anything. ($3 tshirts from last season are the best). I don’t get why they don’t broaden their appeal to us older women (and employ older models in their advertising campaigns), because I see lots of ladies my age (almost 50) and older, in the stores buying their stuff. I know they want to appear hip and cool and all that, but it seems to me they’re ignoring an entire demographic of potential customers.

  2. A lot of the clothes look frumpy on me. I am 5’5″ and 140lbs. Maybe I’m not in the target market, as my husband would say to anything not appealing to the “potential” customer. Oh well, there are other cheap regular offerings elsewhere.

  3. You both sound like you can’t dress yourselves for shit. You don’t need to see yourself in an ad campaign to buy the product. Get over yourself.

    As for the frump with the unkind husband – You look frumpy because you are frumpy.

  4. Hey Suzanne sounds like you are quite frustrated yourself!! Must of bought some of Joe Who clothing recently. That line of clothing is worth exactly the right price when it is on sale…

  5. Relax everyone , these clothes are unattractive in design , the fabrics are shoddy and the colours drab. Get thee all to Value Village and put together outfits of your
    own making …pay for alterations if needed for lengths and
    cuffs.
    … and the models look like they’ve been insulted
    having to model such dross.

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