Isabel Marant is designing a fall collection for H&M

A month after Target announced plans to work with 3.1 Phillip Lim, its fast-fashion rival H&M has revealed it’s adding Parisian-cool designer Isabel Marant to its own roster of  limited-edition designer collections. Marant, known for blending masculine tailoring with boho and rock n’ roll elements, has an easy, French sensibility that should appeal to H&M’s youthful customers (after all, this is the woman behind the wildly popular wedge sneaker). Along with clothing and accessories for women and teens, Marant will also take her first stab at designing menswear for the mass-market clothier. The collection will be available in H&M stores worldwide on November 14.