Knix’s Queen West store just got a fresh makeover. Here’s a peek inside

A warm afternoon isn’t complete without a stroll through Queen West’s coveted bistros, bars and boutiques. The hip neighbourhood is also home to Toronto’s flagship Knix store, the perfect pit stop after your Sunday brunch or Pilates class.

Knix originally opened the Toronto store in 2019, the intimate apparel company’s first retail location in the country. After undergoing a makeover, a new and renovated Knix is now open to the public. “Our community has been at the heart of Knix since day one,” says Joanna Griffiths, founder and president of Knix. “We wanted to refresh our flagship Queen West location as one of the many ways we’re continuing to serve customers in our hometown of Toronto. The renovation allows for a best-in-class fitting experience and fosters ease of shopability, so you can browse, try on products and be supported by our amazing team every step of the way.”

Natural light floods through the revamped store’s open-air atrium. The immersive space feels fresh, an intimate and welcoming place to shop for undergarments, activewear and swimwear that make you feel unapologetically confident in your own skin. What’s more, the store’s mannequins come in diverse sizes and skin tones, true to Knix’s ongoing commitment to inclusivity.

The different “bars” for undergarments in all types of styles and colours make it easy to find something new to add to your spring wardrobe. Knix just dropped its Revolution V-neck bra in the limited-edition “chambray,” and with summer just around the corner, the timing for a soft blue hue couldn’t be better. Bestsellers in limited-edition muted pink and flower prints are another reminder of sunnier weather ahead. The bra bar is stocked with wireless garments (no more scarring!) that are supportive, breathable and, best of all, come with the comfortable feeling of forgetting it’s even on. The invisible, mesh and lace bras are the perfect pairing for tank tops and dresses.

The search for the perfect-fitting undergarment can sometimes feel like an endless trial-and-error process. While Knix’s product experts can help you find your bra, underwear, shapewear, swimwear and activewear virtually, visiting in-store makes all the difference in helping you find a fabric and size that you can wear with confidence. The retailer’s best-in-class customer service can also answer any questions on the fly. Bra fitting may be an art, but Knix has it down to a science. “Many customers don’t realize they are wearing the wrong bra size. We take bra fitting seriously, from the design stage, where we test and fit our bras on real people, in every single size we make, to the shopping experience, where our team is trained to measure and fit you in the right bra size so you leave feeling comfortable and supported,” says Griffiths.

Where we have Knix’s 3D-fabric technology to thank for its comfortable bras, we can credit the brand’s patented leakproof technology for its absorbent underwear. “Our stores offer a wide selection of our signature Leakproof Underwear, in multiple silhouettes, colours and prints. We know being able to touch and feel the product is important for many customers, and we’re excited to offer that opportunity,” Griffiths says. Seamless fits, such as the no-show bikini, high-rise and short cuts, are just some of the garments you’ll come across when perusing the underwear bars. Bring your girlfriends, because you can save up to 25 per cent per order by bundling eligible Underwear, Shapewear, or Thigh Saver shorts. (Friends don’t let friends miss out on serious discounts, including tax-free underwear.)

You can also find your next athleisure staples when you visit the Knix store. Featuring ruched detail and a storage pocket, the studio skort can be dressed up for a busy day of errands or dressed down for a game of tennis. Mix and match the studio high-neck bra, shorts and leggings depending on your activity, and top the outfit off with the studio wrap-top for a more put-together look. Don’t forget the swimsuit for a trip to Woodbine Beach. With UPF 50-plus protection, extra-small to quadruple-XL sizing and summer-ready tones, a Knix suit is a must-have for your next beach vacay, whether it’s in Toronto or across the world.

Knix’s Thigh Saver shorts, which come in popular neutral tones, are another essential for your spring and summer wardrobe. Wear the chafe-reducing shorts with a dress to protect yourself from sweat when it’s sweltering hot or on the grass while watching the sun set at Riverdale Park. Meanwhile, Knix’s shapewear, which comes in a range of flattering silhouettes, offers more than just shaping: it’s also smoothing, customizable and flattering at every angle.

Visit the renovated Knix store in Toronto at 294 Queen Street West. Located outside of Toronto? Find your nearest Knix or KT by Knix store at knix.ca/store-locations.