House of Peroni Nastro Azzurro returns to TIFF with a premiere take on Italian style

Fifty years ago, a group of film lovers gathered in Toronto with a radical idea: build a festival that would put Canadian audiences at the centre of global cinema. Today, the Toronto International Film Festival (TIFF)  is one of the world’s most celebrated cultural events—and for the fourth year running, Peroni Nastro Azzurro is at the heart of the party.

The world’s number-one premium Italian beer is bringing back the House of Peroni Nastro Azzurro to David Pecaut Square, a glamorous yet accessible destination where film buffs, festival-goers, and the simply curious can toast to the milestone anniversary in unmistakable Italian style.

Salute to TIFF 2025

This year, the House of Peroni Nastro Azzurro debuts a refreshed design that nods to the elegance of the red carpet while staying true to Peroni Nastro Azzurro’s Italian style. Guests will find curated aperitivo dreamed up by celebrity chef David Rocco, whose signature flair for fresh, flavour-forward Italian bites brings the streets of Florence or Naples a little closer to King Street. Think artisanal bites perfectly paired with the superior taste of Peroni Nastro Azzurro, Peroni Nastro Azzurro 0.0%, and the lighter Peroni Nastro Azzurro Stile Capri—each served as effortlessly as a line from a well-loved script.

And because TIFF is nothing if not about new experiences, this year also introduces The Peroni Nastro Azzurro Aperitivo 50. Every evening from 5 to 7 p.m., festival-goers can sip the Peroni Nastro Azzurro range, along with new Peroni Nastro Azzurro cocktails and enjoy a special aperitivo menu at a celebratory price or complimentary with the purchase of any Peroni Nastro Azzurro product or cocktail. The best part? All proceeds support Every Story, TIFF’s initiative to champion diversity, equity, and inclusion for emerging voices in film, aligning with Peroni Nastro Azzurro’s commitment to celebrating culture and creativity.

It’s where to find celebrity red carpet views in Toronto

Of course, part of TIFF’s thrill is the promise of spotting the industry’s biggest names up close. Inside the House of Peroni Nastro Azzurro, the Red Carpet Terrazza offers fans a rare and exclusive vantage point—just steps from the grand entrances of Hollywood royalty. It’s the sort of space that blends the glamour of cinema with the conviviality of an Italian piazza.

At its core, Peroni Nastro Azzurro’s TIFF presence is about more than stylish design and superior taste.

For festival-goers, the experience is simple: drop by, enjoy Italian aperitivo, raise a glass, and soak up the atmosphere. For Peroni Nastro Azzurro, it’s an opportunity to showcase not only its portfolio of premium beers but also its ongoing commitment to inclusivity and cultural engagement.

So, whether you’re here for the films, the food, the star sightings, or simply the joy of a late-summer toast, the House of Peroni Nastro Azzurro is the festival within the festival.

Visit the House of Peroni Nastro Azzurro at David Pecaut Square, September 4–13. Learn more at houseofperonitiff.ca.

Guests attending the House of Peroni Nastro Azzurro at David Pecaut Square will need to be 19+ years old, with photo identification, to gain entry to the activation.

FOR PEOPLE OF LEGAL DRINKING AGE ONLY www.aboutalcohol.com