The vodka backlash backlash is here, apparently

Today’s Globe and Mail has a piece about the anti-vodka movement, championed by people like the Black Hoof’s Jen Agg, and the growing backlash to it. (Agg penned a memorable rant against the “stupid” spirit last February and Ortolan’s Damon Clements also gets in on the action in the Globe article.) One backlash backlasher, Vancouver’s  Lauren Mote, reminds bartenders that they’re in the service industry and that they should act accordingly. Still, she prefers to use small-batch and infused vodkas for her cocktails instead of the mass market stuff. As ever, bar patrons vote with their wallets: vodka sales apparently jumped from 18 to 23 per cent of all spirits over the last 10 years in Canada. Stupid or not, the stuff sells. Read the whole story [Globe and Mail] »