New fat attack ad ensures that we never drink pop again

Some governments are attacking obesity head-on, but none more than New York’s. As we reported a few months ago, the Big Apple’s department of health has been plastering gross ads all over public transit. Well, they just stepped up the fight with this graphic new video that went viral this week. “It’s a little disgusting, and we meant it to be,” said Kathy Nonas of the New York City Department of Health. Mission accomplished.

Campaigns like this haven’t hit Toronto yet (our advertising news stories tend to leer more than shock), but do they have to? Fat doesn’t know what city it’s in, after all, and there are no geographical boundaries on repugnance.

• New Ad Aims to Deter New Yorkers From Sugary Drinks [NY1]