Mucho Burrito to sell two burritos laced with the notorious ghost pepper
The ghost pepper, a super-spicy Indian hybrid chili also known as naga bhut jolokia, has taken on quasi-mythic status over the last few years. With a Scoville scale rating of over a million (a jalapeño comes in at a mere 5,000), Guinness proclaimed the pepper the hottest in the world in 1997, though it’s arguably since been superseded by the also excellently named Trinidad moruga scorpion. There’s even a mini YouTube genre of people eating the things and then freaking out (large pitchers of milk and faces full of regret figure prominently in these videos). Now, Mucho Burrito, the quick-service Mexican chain from the people behind Extreme Pita and Purblendz, is offering two limited-time-only Ghost Pepper Burritos: the Wimpy, which has ghost pepper bacon, ghost pepper–infused fig marmalade, rice and meat; and the Hotter than Hell, which adds extra-hot salsa and “pure ghost pepper sauce.” Sure, this is a marketing gimmick, but it’s a pretty sweet one (although we suspect it’ll result in more than a few ill-considered challenges between drunken friends). Naturally, the promotion expires on November 2, the Day of the Dead.