Is it time to redesign the TTC logo?
A story late last week in the Toronto Star noted that the TTC will be conducting a back-to-the-future update of its subway signage: the iconic 1920s logo on a stick. It’s pure, simple and elegant in comparison to the designs being eliminating. The story sent me out for a surf, which turned up this image of subway logos from around the world. These are part of a larger collection that includes logos from other Canadian cities. The site identifies them all by city, and the TTC logo is easy to spot: it’s the one whose shape makes it look smaller than all the rest, and whose letters are nearly impossible to discern.
The TTC logo is a distinctive and beloved Toronto emblem: it reflects history, shared experience and pride. But when compared to other cities’ icons, one thing it doesn’t say, especially to visitors, is “subway.” Notably, the subway logo site tries to group the icons by similarity of design. The TTC logo appears at the very end, without comparison, like the subject of the old Sesame Street riddle: “One of these things is not like the others. One of these things just does not belong!”
• New signs for the TTC: Can you tell the difference? [Toronto Star]• Variations on the letter M [Metro Bits]