Perennially busy Guu Izakaya now takes reservations

The izakaya infamous for long line-ups is finally taking reservations.  Guu is the latest formerly first-come, first-serve restaurant to start booking tables this year, joining fellow trendy, line-up laden hot spots like Ortolan and Pizzeria Libretto. But the new policy, announced January 2 via Twitter, hasn’t resulted in a full reservation book and people are still huddled outside Guu’s door Wednesdays through Saturdays. Given the unrelenting crowds, we suspect the slow uptake is more a failure of marketing rather than a lack of interest.